SiteWired Web Solutions, a Denver Web Design Company
Our Approach to Growing a Brand Online
A business website is the Internet version of a brick-and-mortar building and every bit as important. In fact, for many successful businesses, a website is their primary, or only, source of revenue, relied upon to attract visitors who will become repeat customers. A successful Denver Website Design by SiteWired Web Solutions visually grabs the visitor, but appearance is only one facet of the whole. Every part of the process of developing a productive business website needs expert attention. The finished website must function seamlessly, turning targeted visitors into customers and having a positive impact on the bottom line.
What to Expect From Your Website
- Targeted traffic;
- Effective SEO (search engine optimization);
- Best practices for mobile visitors;
- Easy, clear navigation;
- Relevant and consistent design;
- High-quality content;
- A call to action that results in conversions;
- Builds your brand;
- Conveys legitimacy, authority, and trust.
Strategy and Research - The Critical First Step
The biggest mistake that can be made when designing a business website is beginning with how the website will look. Cookie-cutter website templates are not very effective because someone jumps right in picking colors, fonts, and writing content before they have a strategy. That's like focusing on interior design before the building's foundation has even been poured.
Define the Goals. What is the purpose of the website? What are the immediate and long term business goals? A growing business needs a website that can handle increased traffic.
Who are the Customers? Targeting more than gender, age, location, and profession is recommended. Drill deeply for information on favorite activities, most-used social networks, and how technically savvy the average customer will be. Information can be obtained from many sources, including internal company resources, online focus groups, surveys, and social network mentions. A lot of valuable (and perhaps surprising) insight can be obtained from questioning current clients or customers. This information should be implemented into the Denver Web Design.
Establish a Clear Brand
Our Web Designers Denver are well-known for their ability to effectively design a logo that highlights both a company's business philosophy and areas of expertise. A distinct brand is needed to help your company to stand out from the competition.
A Website Must be Mobile-Friendly
In 2014, the number of people accessing the Internet on mobile devices exceeded the number of people using a desktop computer and that gap continues to grow. At least 80% of all Internet users own a smartphone and use it to research products, find company information such as an
Mobile users are not as forgiving as desktop users, insisting that a website loads in a few seconds, is easy to navigate, and is glitch-free. If unhappy, they are quick to leave and go to another website.
Responsive Web Design is Crucial
Responsive web design is recognized by Google as an industry best practice and helps to raise a website's search engine ranking. Responsive design improves user experience by allowing a website to be viewed from any mobile device with the various design elements working as intended.
If you look at the same website page side-by-side on a desktop and a mobile device, you'll notice differences. Responsive website design adjusts menus and page dimensions to the mobile screen. Image galleries are adjusted so that the size is compatible for the device.
Responsive web design is not just for new websites. Older websites are being seriously handicapped if they do not work well for mobile users and are probably experiencing a continuing decline in traffic. SiteWired Web Solutions can overhaul an existing site so that it will provide a hassle-free experience for all users on any mobile platform. Every glitch or redirect represents a loss of not only today's conversion, but all potential business from that customer.
E-Commerce Websites: Our Passion
Safety and security are demanded by today's consumers as never before. SiteWired uses customized, PCI-compliant e-commerce solutions that will provide the payment options customers want that also fit your processing capabilities.
At every step of the process, from the initial customer search to checkout, we use tested layouts and proven technology. As a Denver Website Design Company, we recognize the importance of tailoring product descriptions, inventory listings and more to regional tastes. Reports are instantly available. Everything we do is focused on saving your time and increasing your productivity.
Traffic and SEO (Search Engine Optimization)
One of the most common misunderstandings about website traffic is that the goal is a lot of traffic. The truth is that quality is what counts, not quantity. A Denver business providing a service to local residents needs to attract area people who would be good prospects for that service. A company that markets a product purchased primarily by professional women in the U.S. needs clicks from that demographic. When selecting among the Web Design Companies Denver, professional-level SEO is essential for getting not just traffic, but the right kind of traffic.
SEO is critical for raising a website's ranking with the search engines. Google and the other search engines use algorithms to determine which websites provide the best answers to the user's query. Statistically, the top three organic (unpaid) listings receive about two-thirds of the clicks. Very few people ever look at the listings on the second page of the search engine results.
Some of the SEO services provided by SiteWired Web Solutions include:
Establishing backlinks from authoritative websites (an important ranking factor);
Thorough keyword research and analysis;
- Optimizing for local searches to bring local traffic to the website;
- Effective use of social media;
- Writing professional, high-quality content that makes the most effective use of your website's design;
- Pay-per-click campaigns.
Any business website needs effective call to action pages that result in a visitor performing a specific action, whether that's a product sale, a signup for a newsletter, or something else. Website design greatly influences outcomes. For example, the placement of social media icons on the page can dramatically affect visitor participation. It normally takes testing and tinkering to determine what content will work the best on a specific page and where it should be placed. At times, the fix can be as simple as deleting unneeded information that is obscuring the call to action.
Content Management Systems (CMS)
SiteWired feels very confident in the high quality and usability of the content management system that we provide when compared to other Denver Web Design Companies. CMS provides a direct link between your website and your information. We strive to provide the balance between sophistication and ease of use.
- Upload content anytime, including photos, documents, videos, or podcasts for instant integration on the site.
- Always be up-to-date by easily creating and editing content as well as deleting unwanted information.
- Make updates to your blog and provide information to customers, such as new products, services, and general industry trends.
- Maintain consistency in the content throughout the website.
- Outdated websites lose money. Keeping new customers engaged and encouraging repeat visits are the only ways to stay ahead of the competition in the most competitive marketplace the world has ever seen. Our custom CMS tools will help you to keep your website fresh and competitive.
Take Control of Your Website
When your Web Design Denver is complete, we'll make sure you have everything you'll need to manage your website. SiteWired Web Solutions will provide security for your website, password control, and backups. You can focus on the content. Google Analytics makes it easy to track the website's results and to ensure the original goals of the website are being met.
Unique Solutions and a Return on Investment
SiteWired Web Solutions is totally committed to providing you with a centralized marketing tool—your website—that will save you time and money. Our expert team of programmers and graphic designers know how to build successful business websites regardless of the size of your business. Our Denver Web Design Company will devote our experience and resources to producing unique solutions that combine eye-catching design and functionality that exceeds expectations.
We invite you to examine our portfolio and the unique solutions that our team has produced. We're proud of our work.
Contact us and let us know a little about your business goals. When one of our online business consultants gets back to you, we'll arrange an in-person meeting to talk websites—our favorite subject. After our discussion, you'll receive a preliminary cost estimate. We build our business on long-term relationships based on results. Let's talk!