An ROI, also known as a Return on Investment, is a ratio that determines the gain relative to the investment. In order to anticipate the profitability of a website before its creation, several things must be taken into account: its own objectives...
Feb
14
Want to Increase Conversions? You Need Responsive Web Design
Anyone planning a new website needs Responsive Web Design. Anyone with an older website that's slipping in profitability needs Responsive Web Design. It's easy to check if your website is responsive. Pull up the website on several different devices, including a PC, smartphone and whatever else...
Feb
01
Is There A Place For Google Analytics In A Company's Business And Marketing Plan?
The world of business and competition for customers keeps changing as society changes. Each business owner needs to decide whether they will change with the trends or buck them. A small local business that gets business with an ad in the local paper and word of mouth has a limited customer base...
Jan
25
The Basics of Content Marketing Methods and Content Strategy
If a company owner is looking to create a Content Strategy, they’re in the right place. However, before starting, it’s important to learn the differences between content strategies and content marketing strategies. While the terms are often used interchangeably, there are some important...
Jan
18
The Necessity of Using Social Media for Internet Marketing
Just about everyone has heard of Social Media and has seen advertisements for businesses, posts created by businesses, and more. Yet, many small business owners aren't sure if social websites will be beneficial for them or worth the hassle of learning another marketing technique. The reality is...
Jan
13
Is Email Marketing Still an Effective Form of Marketing Online?
Many online marketing techniques have actually been around for many years. Most people have been impacted by Email Marketing and receive a number of emails from businesses they're interested in every day. Yet, there is worry that it's not as effective as it used to be as many people will simply...
Jan
09
Is It Still Important to Use SEO and What's Going to Make It Work Better?
Those who own a website know how important it is to use SEO techniques to ensure their website has a high ranking. Yet, in the recent past, there have been many changes to the algorithms used to determine the ranking for websites. They've become harder to figure out and harder to adjust for,...
Jan
06
Using Tools to Increase Blogging Effectiveness
People typically have a few goals when they start a blog. They want people to read what they have to say, but they often also want to see if it's possible for them to make some money off of the blog as well. For either of these things to happen, it's necessary to get traffic to the blog. Using...
Jan
02
Advantages of Website Security
It is important to ensure the security of each website and the information it contains. When a user visits a site that has protocols like HTTPS or SSL, they can rest assured the site is protected because it ensures data protection. As with any change that affects a website, its implementation...
Dec
30
8 Denver Web Design Trends for 2016
Changing times and evolving technology always bring new Web Design tips and trends, and 2016 was no different. As 2017 approaches, lists of web design forecasts for the next year are already making the rounds. To add to the list, below are several web design aspects to look for in the New Year....
Dec
30
9 Strategies for Effective Web Development
Choosing the wrong Web Development company can cost a business owner money and time. In the excitement of a website launch, a business owner may choose the largest agency simply because it's well-known. This strategy can be costly, and it can cause a small business to get lost in the shuffle....