The Importance of a Responsive Website
Responsive web design may or may not be a familiar term. Most owners of business websites are, frankly, too busy to keep up with geek-speak. That doesn't change the fact the financial success of websites depends on the implementation of responsive design. In other words, Responsive Web Design Denver is a dollars and cents issue that will put more money in your pocket.
Responsive website design was developed in response to the growing popularity of smartphones and tablets. When people primarily used their desktop or laptop computers, websites were designed to work well on larger screens. As more people tried to view and use websites on small screens, it quickly became apparent that most websites didn't work as they should. Websites tended to load too slowly or froze and were otherwise frustrating to users, resulting in users hitting the "Back" button and abandoning the site.
Adaptive Design vs. Responsive Design (Responsive Wins)
- Adaptive design is a static solution. Website layouts (usually six) were designed for the most common screen widths. When a device is detected, the site loads the appropriate layout. The problem with adaptive design is that technology won't stand still. New devices are constantly being developed to access the internet (such as smartwatches) and it's not practical to try to design individual site layouts to work on every mobile device that has been, or will be, sold to consumers.
- So, "What is Responsive Website Design?" It's a solution that has been driven by both current and future technologies and customer demands for websites that always work.
The Growth of the Use of Mobile Devices
In 2015, for the first time more mobile devices were used to access the web than laptop or desktop computers. This trend continues with no signs of stopping. Google recognized this by boosting the ranking of websites optimized for mobile devices. Today, any website that doesn't use responsive web design is operating at a severe disadvantage and steadily losing customers to their competitors.
Some website owners chose to keep their original website while also developing and using a separate "mobile-only" website. If a user was using their smartphone, they would be directed to the mobile version. If they went home and accessed the site on their laptop, they would see the original website. This meant there were now two versions of the website to be kept current and updated, doubling the workload. Obviously, maintaining one website that uses responsive web design is preferable to dealing with two versions of the site.
The Benefits of Responsive Website Design
- Improved search engine rankings. Since Google rewards sites using responsive web design with a higher ranking, by default, websites that don't use responsive design are penalized.
- Increase overall traffic and conversion rates by providing the best experience for all users on all devices
- Compete most effectively in a digital marketplace by being accessible to all customers
- Efficiency in terms of time and cost
- Future scalability
The bottom line is that responsive web design will result in more satisfied customers and more money in the bank. It's a best practice that's necessary for a high ranking in mobile searches. It's estimated there will shortly be two billion smartphone users in the world, with many users having more than one mobile device.
Our design team will prepare your website to seamlessly move into the future by making it beautiful and fully functional across multiple devices. You can't afford to not utilize responsive web design on your website.