Case Study: Denver Family Therapy

Denver Family Therapy Center Website Redesign by SiteWired

Project Overview

Since 1993, Denver Family Therapy Center has been providing comprehensive psychotherapy services to individuals, couples, families, and children throughout the greater Denver metro area. With a growing team of specialized therapists and an expanding list of services, the organization recognized the need for a website that reflected their professionalism, accessibility, and compassionate approach to mental health. To modernize its digital presence and enhance client outreach, Denver Family Therapy Center partnered with SiteWired Web Solutions for a comprehensive website redesign.

Challenges

Before the redesign, Denver Family Therapy Center faced several significant challenges:

• Outdated Website Appearance: Their older website design no longer matched the evolving professionalism of their growing practice.
• Limited Mobile Functionality: An unresponsive design resulted in a frustrating user experience for mobile visitors, many of whom were seeking immediate assistance.
• Complex Navigation Structure: Services, therapists, and resources were difficult to locate, making it more challenging for clients to access the information they needed quickly.
• Weak SEO Optimization: The site was not ranking well for key local keywords, such as “family therapy Denver,” “child counseling services,” and “couples therapy near me.”
• Low Online Conversion Rates: Without strong calls-to-action, many visitors left the site without scheduling appointments or requesting more information.

Project Goals

Denver Family Therapy Center outlined several clear goals for the redesign project:

• Create a clean, calming, and professional website that reflects the center’s supportive and trustworthy approach to therapy.
• Develop a fully responsive design for seamless access across all devices, including smartphones, tablets, and desktops.
• Improve SEO performance to increase visibility for local psychotherapy-related searches.
• Simplify service navigation and make it easier for clients to learn about providers, explore services, and request appointments.

Solutions Implemented

SiteWired Web Solutions approached the redesign with a thoughtful and strategic plan:

Compassionate, Professional Web Design
The new site boasts a serene, welcoming visual style with intuitive layouts, soothing colors, and imagery that aligns with the center’s mission of promoting healing and hope. Special care was taken to make the site feel accessible and non-intimidating.

Mobile-Responsive Framework
A fully responsive website was developed to ensure a seamless experience across all devices, crucial for clients seeking help on the go or during moments of distress.

SEO-Driven Content Optimization
The content was rewritten and structured to incorporate important local keywords while maintaining a sensitive and approachable tone. Metadata, page titles, and service descriptions were optimized to support better rankings in Denver-area searches.

Streamlined Navigation and CTAs
The site architecture was reorganized to enable visitors to quickly locate services by category (e.g., Individual Therapy, Family Therapy, Child and Adolescent Therapy). Strategic calls-to-action, such as “Request an Appointment” and “Meet Our Therapists,” were incorporated throughout the site to guide visitors toward taking the next step.

Results Achieved

The redesigned website produced powerful, measurable outcomes for Denver Family Therapy Center:

• Organic Traffic Growth: Organic traffic increased by over 65% within six months, driven by improved rankings for psychotherapy-related keywords.
• Stronger User Engagement: Bounce rates dropped by 35%, and page views per session rose significantly as visitors explored therapist profiles and service offerings.
• Higher Appointment Requests: Online appointment requests increased by 58%, helping the center connect more people with the services they needed.
• Enhanced Brand Authority: The modernized website positioned Denver Family Therapy Center as a trusted, leading mental health provider in the Denver metro area.

Conclusion

Through a combination of thoughtful design, responsive development, SEO best practices, and a client-centered approach, SiteWired Web Solutions helped Denver Family Therapy Center create a digital presence that better supports their mission of healing families and individuals. The redesigned site now drives greater engagement, enhances accessibility, and serves as a valuable tool for connecting more people with critical mental health services.