PA Biodiesel Supply Website Redesign by SiteWired
Project Overview
PA Biodiesel Supply designs and manufactures advanced waste oil centrifuge systems that purify waste vegetable oil (WVO) and waste motor oil (WMO) into clean, high-quality fuel. As a leading innovator in centrifuge oil filtration technology, PA Biodiesel required a modern website that would effectively showcase its specialized products, educate new customers, and generate sales inquiries. To achieve these goals, they partnered with SiteWired Web Solutions for a complete website redesign.
Challenges
Before the redesign, PA Biodiesel Supply faced several digital challenges:
- Outdated Website Design: The previous site did not reflect the company’s technical expertise or the quality of its centrifuge systems.
- Technical Content Overload: Product explanations were dense and difficult to navigate, overwhelming potential customers unfamiliar with the oil filtration process.
- Lack of Mobile Optimization: With many users researching on the go, a non-responsive design created a poor experience for mobile visitors.
- Minimal SEO Presence: The website was not optimized for critical industry search terms, such as “waste oil centrifuge,” “WVO filtration systems,” or “centrifuge oil filtration,” which limited online visibility.
- Weak Lead Generation: Limited calls-to-action and unclear product navigation made it difficult for visitors to request information or place orders.
Project Goals
PA Biodiesel Supply’s goals for the website redesign included:
- Create a clean, technical, and professional website that clearly explains their products and processes.
- Optimize the site for mobile users to expand their customer reach.
- Strengthen SEO efforts to attract more organic traffic, especially from DIY fuel producers, mechanics, and off-grid enthusiasts.
- Enhance product navigation and lead generation to increase quote requests and drive sales.
Solutions Implemented
SiteWired Web Solutions developed a customized strategy to meet PA Biodiesel Supply’s specific needs:
Technical, Yet User-Friendly Website Design
The new design strikes a balance between a professional, industrial look and easy-to-understand layouts, enabling customers to quickly grasp the benefits of centrifuge oil filtration without feeling overwhelmed.
Responsive Development for All Devices
A fully responsive framework was implemented to ensure a seamless browsing experience across mobile phones, tablets, and desktops, which is critical for field users and DIY customers researching from mobile devices.
SEO Strategy Focused on Industry Terms
Comprehensive keyword research and targeted content updates enabled the site to rank for terms such as “waste oil centrifuge,” “WVO centrifuge,” and “DIY oil filtration system,” among other industry-specific keywords.
Simplified Product Exploration and CTAs
Product pages were restructured for clarity, providing straightforward descriptions, technical specifications, and customer resources. Strong calls-to-action encouraged visitors to request quotes, download manuals, or inquire about custom builds.
Results Achieved
The website redesign delivered strong, measurable improvements for PA Biodiesel Supply:
- Higher Organic Search Traffic: Within five months post-launch, organic traffic increased by over 70%, fueled by improved SEO targeting and more substantial industry keyword rankings.
- Improved User Engagement: The average session duration increased by 48%, and bounce rates decreased, indicating that visitors were more engaged with the product information and educational resources.
- Increased Quote Requests: Lead submissions and quote inquiries rose by 60%, providing a steady stream of new sales opportunities from both DIY users and commercial operations.
- Stronger Brand Authority: The modernized website positioned PA Biodiesel Supply as a serious, knowledgeable leader in the oil filtration industry.
Client Feedback
“Working with SiteWired Web Solutions has been a game-changer for us. Our new website not only looks professional but also explains our technology in a way that’s accessible to new customers. We’ve seen a big spike in traffic, leads, and customer confidence. SiteWired delivered exactly what we needed.”
— Management, PA Biodiesel Supply
Conclusion
Through a combination of technical clarity, strategic SEO, and user-centered design, SiteWired Web Solutions helped PA Biodiesel Supply strengthen their online presence, improve customer understanding, and drive more product sales. Today, their website stands as a powerful tool for educating customers and growing their business in the evolving alternative fuel market.
