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A Comprehensive Guide on How to Redesign a WordPress Website

Is your WordPress website in need of a makeover? Redesigning your website can breathe new life into your online presence and attract more visitors. In this blog post, we will guide you through the process of redesigning your WordPress website, from planning and choosing a theme to implementing the changes and optimizing for better performance.


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Updated on:
July 13, 2023

Understanding how to redesign a WordPress website can feel like an uphill battle. With the right strategies and tools, it can also be an exciting opportunity to improve your website’s design and user experience.

Whether you’re looking to update the look and feel of your website or revamp its functionality, this article will provide you with step-by-step instructions and helpful tips to ensure a successful redesign.

So, let’s dive in and transform your WordPress website into a stunning and effective online presence.

This is what separates the casual blogger from the professional web designer.  If you don’t know how to redesign a WordPress website, leveling up in your online presence seems impossible. Navigating through this process is tough, folks.

I’ve heard tales of entrepreneurs who gave it a go at revamping their websites only to end up with broken links and lost pages. Ouch!

The fear of messing things up again prevents them from taking another shot at it. And that’s holding them back big time!

Pretty scary, right?

But let me tell you… Without mastering “how to redesign a WordPress website”, building and scaling your digital footprint will remain just a dream.

Table of Contents:

Setting Goals for Your Redesign

Start with a clear objective if you plan to redesign your WordPress site. Don’t just wing it like a bird with no direction.

This could be anything from enhancing the UX, facilitating your SEO positioning, or upgrading your website’s look and feel. Let’s make it snazzy.

Identifying Your Reasons for the Redesign

The first step in this comprehensive guide is understanding why you need an overhaul. Trust me; you don’t want your site to look like it’s stuck in the 90s.

1. Outdated Design

One of the main reasons for a WordPress redesign may be that the current design is outdated or no longer aligns with the business’s branding or aesthetics. A redesign can help give the website a fresh and modern look, attracting and engaging visitors.

2. Improving User Experience

If the current website is difficult to navigate or lacks user-friendly features, a redesign can help improve the overall user experience. By making the website more intuitive and easy to use, businesses can keep visitors on their site longer and increase conversions.

3. Mobile Responsiveness

With the increasing use of mobile devices, having a responsive website design is crucial. If the current website is not mobile-friendly, a redesign can ensure that the website adapts and functions well on different screen sizes, providing a seamless experience for mobile users.

4. Search Engine Optimization (SEO)

A redesign can also be driven by the need to improve SEO. By optimizing the site’s structure, content, and meta tags, businesses can increase their visibility in search engine results and attract more organic traffic.

5. Updating Content and Functionality:

Over time, a website may accumulate outdated content or no longer have relevant or useful features. A redesign provides an opportunity to update and refresh the content, ensuring that it remains engaging and informative for visitors.

6. Integrating New Technology

As technology advances, new features and functionalities become available that can enhance the website’s performance and user experience. A redesign may be necessary to integrate these new technologies and stay ahead of competitors.

7. Branding Consistency:

If a business has undergone a rebranding or brand update, a redesign can help ensure that the website reflects the new branding elements and maintains consistency across all marketing channels.

8. Improving Conversion Rates

If the current website is not effectively converting visitors into customers or leads, a redesign can focus on optimizing conversion elements such as call-to-action buttons, forms, and landing pages to improve conversion rates.

9. Enhancing Website Speed and Performance

Slow-loading websites can lead to high bounce rates and a poor user experience. A redesign can address performance issues and optimize the website’s speed, resulting in better user satisfaction and improved search engine rankings.

10. Integration with Third-Party Platforms

If a business wants to integrate new third-party platforms or tools into its website, a redesign may be necessary to ensure seamless integration and functionality.

Documenting Different Goals

Your goals will serve as guiding lights throughout the entire redesign process. Let’s make sure we’re on the right track:

  • Increase Site Speed: Use Google Lighthouse to measure performance on mobile and desktop. Have to go fast.
  • User Experience (UX): If you want to improve UX, check out tools like Hotjar or Crazy Egg. They’ll show you how visitors interact with your current site. It’s like having a spy camera, but for websites.
  • Aesthetic Update: Stay relevant and appealing by updating your site’s look. Don’t follow trends blindly; keep your brand identity intact. Choose from free themes or go premium for extra pizzazz. Go for the gusto and employ a WordPress programmer to craft an individualized theme. Just make sure it’s responsive because mobile is where it’s at.

Draft these goals down clearly because they’ll play a pivotal role throughout the redesign process. It’s like having a roadmap but without the mundane aspects.

So let’s dive into structuring our project.

Structuring Your Redesign Project

Your WordPress site redesign process starts with a solid structure. Think of it like building a treehouse for your content.

Creating a tree-like content structure helps your site visitors navigate effortlessly like Tarzan swinging through the jungle.

Creating a Tree Structure

You can use digital tools like Balsamiq, MockFlow, or Figma to create this structure. It’s like playing connect the dots, but with web pages.

Mapping out your web pages and their hierarchy will guide your design decisions and make your site as organized as Marie Kondo’s closet.

Designing Wireframes

Wireframes are like blueprints for your pages. They show where everything goes without any fancy designs. It’s like playing Tetris with your content.

Use online platforms like Adobe XD or Sketch to speed up this step. They offer free themes, like a buffet for your creativity.

Developing Mockups

Mockups are like wireframes with a makeover. They include colors, fonts, and all the visual details. It’s like giving your pages a makeover with Photoshop and Illustrator.

Drafting Specifications

  • Analyze previous design issues: Look at analytics data from Google Analytics or similar tools to find improvement areas. It’s like being Sherlock Holmes, but for websites.
  • Select a theme that can seamlessly adjust to any environment and is optimized for SEO. Find one that’s responsive and SEO-friendly, like a chameleon that can blend into any environment.
  • List down required plugins: Identify the necessary WordPress plugins to enhance functionality. It’s like assembling a superhero team for your website.
  • Create a URL redirection plan: Avoid losing search engine rankings by using a plugin like ‘Redirection’ to redirect changed URLs. It’s like giving your website a GPS to navigate the internet.

This comprehensive guide gives you a step-by-step plan to structure a successful redesign project. It’s like having a personal trainer for your website, helping it perform at its best.

Key Takeaway

This section provides a step-by-step guide for redesigning a WordPress website. It emphasizes the importance of structuring your project, creating a tree-like content structure, designing wireframes and mockups, and drafting specifications to ensure an organized and successful redesign. The goal is to improve user navigation, address previous design issues through analytics data analysis, select responsive and SEO-friendly themes, identify necessary plugins for enhanced functionality, and create a URL redirection plan to maintain search engine rankings.

Assess Resources Available For Redesign

Before you jump into the exciting world of website redesign, take a moment to evaluate your resources. It’s like checking if you have enough snacks before a movie marathon.

Ask yourself: Do you have WordPress gurus and tech wizards on your team? It could be time to bring in outside help.

Evaluating Internal Capabilities

First things first, let’s see what you’ve got in-house.

  • WordPress Developer: Do you have a WordPress whisperer who can navigate the backend like a pro?
  • User Experience Expert: Does someone know how to make your site look good and keep visitors happy?

Bringing in the experts is essential if these roles are not part of your team. If you need help, plenty of experienced freelancers can lend a hand.

Deciding On Outsourcing Needs

Outsourcing can be a superhero move regarding saving time and money. Plus, you get to work with talented freelancers specializing in website magic.

  • You can hire a freelance developer to customize premium themes and create custom plugins. It’s like having a personal theme park designer.
  • A professional SEO expert will ensure your search engine rankings don’t take a nosedive during the redesign. No disappearing acts here.
  • An UX/UI designer will make your site look so good visitors won’t want to leave. It’s like giving your website a makeover with a sprinkle of magic.

Creation of a Redirection Plan

The redesign process is more than just a facelift for your WordPress site. Crafting an improved user experience and advancing search engine rankings is a goal of the redesign process, but it also brings its own set of complications.

Avoiding 404 Errors

An often overlooked aspect in this journey is creating a redirection plan. This step ensures that you avoid those dreaded 404 errors post-launch.

Maintaining SEO Rankings

Beyond frustrating site visitors, these errors can also negatively impact your hard-earned SEO rankings.

Create Your Redirection Strategy Early On

  1. Determine which pages will change their URL structure in the redesigned version.
  2. Catalog all current web pages on live sites using tools like Screaming Frog or SEMRush.
  3. Create mappings from each previous design page’s URL to where its latest content should now reside.
  4. Incorporate any changes into sitemap.xml files so search engines understand what has happened during the bulk customization process.

This may seem time-consuming amidst other pressing responsibilities during website overhaul. But believe me, proper planning here saves much trouble down the line.

Remember: Google doesn’t appreciate stumbling upon numerous ‘Page Not Found’ instances when crawling through your updated platform.

So let’s keep both our users and search engines happy by ensuring smooth transitions between old and new digital landscapes.

Choosing Your Work Environment: Local vs Live Site

Deciding on the environment for redesigning your WordPress site is a choice you have to make.

You’ve got two options on the table, my friend.

You can either go for a local development setup or jump right into tweaking the live site.

Local Development: A Safe Haven for Experimentation

With a local development setup like WAMP or MAMP, you can install WordPress on your computer and play around without messing up the live website.

No risk of visitors stumbling upon your testing mishaps. Phew.

Modify to your heart’s content without causing any downtime. It’s like a playground just for you.

Making Changes on the Live Site: Proceed with Caution.

On the other hand, working directly on the live site might seem convenient, but it’s not without its risks:

Visitors might witness your bugs in action. Talk about embarrassing.

Downtime during error fixing can seriously ruin the user experience. Yikes.

To play it safe, create staging sites that act as replicas for experimentation before unleashing updates on the main site. Check out Kinsta for more info.

Both strategies possess their benefits and drawbacks. Consider your technical expertise, available resources, and the scope of your modifications to make the final call. Now, let’s dive into the tools needed for this overhaul process.

Gathering the Right Tools for Your Website Overhaul

Before beginning the process of revamping your WordPress site, ensure you possess all the essential tools for a successful overhaul.

WordPress Themes:

First things first, choose a theme that suits your needs. You can find free themes or splurge on premium ones if you feel fancy. Ensure the template you select is adaptive, thus guaranteeing your website looks amazing on any gadget.

Bulk Customization Made Easy:

Plugins are your best friends when it comes to bulk customization. The WordPress Duplicator plugin is a lifesaver, making it a breeze to migrate, copy, move, or clone your site without breaking a sweat.

Installing WordPress locally is a smart move during this time-consuming process. It lets you test things out without messing up your live site. Genius.

Setting Up Databases:

Don’t forget to set up databases with hosting providers like Bluehost or SiteGround. They play nice with WordPress and make integration a piece of cake.

Essential Plugins:

Other plugins are essential too. From SEO optimization with Yoast to beefing up security with Sucuri and speeding things up with W3 Total Cache, each plugin has its own special powers.

By gathering these tools in advance, you’ll have fewer headaches on your journey to a beautifully redesigned WordPress website. Happy revamping.

Preparing Content for Your Redesigned Website

The content structure of a website’s design process is crucial. Ensure the new design improves user experience and doesn’t hurt your on-page SEO.

Gathering and Organizing Your Current Content

Gather all existing content from your current website, including web pages, blog posts and media. Use a comprehensive guide to streamline this time-consuming process.

Evaluating the Relevance and Quality of Existing Content

Analyze each piece of content for relevance to your brand’s goals and quality standards expected by search engines and users.

Crafting Fresh, High-Quality Material for Better Engagement

If certain sections are outdated or irrelevant, replace them with fresh, engaging content that aligns with the latest trends and audience preferences. Original content is key for better search engine rankings.

Maintaining Consistency Across All Web Pages

Now let’s dive into an effective launch strategy.

Launch Strategy and Testing

Don’t hit that launch button until you’ve put your WordPress site redesign through some serious testing. You want it to work like a charm on all devices and browsers.

But wait, there’s more. Set up a staging site to test all changes before going live. It’s like a dress rehearsal for your website.

A Comprehensive Guide to Launching Your Redesigned Site

To ensure your website remains visible, it is essential to maintain its search engine rankings during the transition. Don’t you want to stay visible?

The Importance of URL Structure in SEO

Watch out for broken links and 404 errors after the launch. They’re like roadblocks for search engines. Redirect those old URLs using plugins like ‘Redirection’ to keep everything smooth.

For more guidance on maintaining your URL structure, check out the Yoast SEO plu gin.

Finding The Right Balance Between Design And Performance

When choosing themes and plugins, consider how they’ll affect your page load times. Slow websites are a big no-no. And don’t forget about responsive design – mobile traffic is taking over.

Oh, and always have a backup ready. In case of a hiccup when launching, having a backup will be beneficial.

Remember: A successful launch requires planning, testing, and a touch of magic. Good luck.

Reconnecting All Third Party Services Post Launch

The final step in the redesign process of your WordPress site is reconnecting all third-party services. These include SEO plugins, analytics tools, and any custom plugins you’ve installed.

SEO Plugins:

You’ll want to ensure that your on-page SEO efforts are not lost during the transition—Reconnect Yoast SEO plugin, or whichever tool you use for search engine optimization.

Analytics Tools:

Your website’s design can significantly impact user experience and metrics like bounce rate and session duration. So it’s essential to reconnect Google Analytics or similar tools post-launch to not lose valuable data about site visitors’ behavior on redesigned web pages.

Social Media Integrations:

If your previous design included social media integrations such as sharing buttons or feeds from platforms like Facebook or Instagram, confirm these have been successfully transferred over too. This will help maintain a consistent online presence across different channels while providing an engaging user experience for those who visit through social links.

Email Marketing Software:

  • If you have email marketing software integrated with forms on certain pages of your current WordPress installation (like MailChimp), don’t forget to re-establish this connection after launch.
  • Failing to do so might result in the loss of potential leads, which could be detrimental, especially if lead generation was one of the reasons behind opting for a new look.

FAQs about How to Redesign a WordPress Website

How to redesign a page in WordPress?
To redesign a page in WordPress, you can use the built-in editor or plugins like Elementor. Edit the layout, add widgets, and change color schemes to achieve your desired design.

How to redesign a WordPress website step by step?

To redesign a website step by step in WordPress, follow these steps:

  1. Set clear goals for your redesign.
  2. Structure your project and assess available resources.
  3. Create a redirection plan to ensure a smooth transition.
  4. Choose a staging site or create a development site to work on.
  5. Gather necessary tools and plugins for the redesign.
  6. Prepare new content and optimize to not discourage search engines from crawling your site.
  7. Test the redesigned version of your website on the staging site.
  8. Once everything is ready, launch the redesigned version of your website.
  9. Reconnect any third-party services and ensure they are working properly.
  10. Monitor the performance of your redesigned website and make any necessary adjustments.

How to redesign a WordPress website without losing SEO?

To redesign a WordPress site without losing SEO, follow these tips:

  1. Properly redirect old URLs to new ones using 301 redirects.
  2. Keep meta tags intact and optimize them for the new design.
  3. Avoid changing URL structures if possible to maintain search engine rankings.
  4. Optimize the content structure and ensure it is easily crawlable by search engines.
  5. Use a responsive design to improve user experience on different devices.
  6. Install SEO plugins to help with on-page SEO optimization.
  7. Regularly monitor and update your website’s redesign along with SEO performance.

How to redesign a WordPress website without going live?

To redesign a WordPress site without going live, follow these steps:

  1. Set up a staging site or create a development site to work on.
  2. Install WordPress locally or use a separate hosting environment for the staging site.
  3. Duplicate your current WordPress installation to the staging site using a plugin like WordPress Duplicator.
  4. Perform the redesign on the staging site without affecting the live site.
  5. Test the redesigned version thoroughly on the staging site.
  6. Once you are satisfied with the redesign, migrate the changes to the live site using a plugin or manual process.
  7. Make sure to update the necessary URLs and settings to reflect the changes on the live site.
  8. Double-check everything before making the redesigned version live to avoid any issues.


Do you now clearly understand how to redesign a WordPress website? Piece of cake!

Set clear goals, structure your project, and assess available resources – easy peasy.

A redirection plan is crucial. So is choosing between working on a local or live site – decisions, decisions!

Gather necessary tools, prepare new content, and devise a launch strategy – you got this!

But wait, the journey doesn’t end at launching – reconnecting all third-party services post-launch is the cherry on top!

Now that you’re armed with this knowledge… Are you prepared to elevate your web presence? SiteWired can help! Our Website Design, Web Development, and SEO expertise will ensure that your redesigned WordPress website meets all your objectives. Are you eager to start this thrilling adventure? Visit us today at. We guarantee it’ll be transformational!

Contact us today to learn more!