Barefoot Decks Website Redesign by SiteWired Web Solutions
Project Overview
Barefoot Decks is a premier deck design and build company based in Denver, Colorado, specializing in the creation of custom decks, outdoor living spaces, and pergolas. Known for their craftsmanship, attention to detail, and use of premium materials, Barefoot Decks required a new website that would more accurately reflect the beauty and quality of their work while generating a higher volume of qualified leads. They partnered with SiteWired Web Solutions to completely redesign their website and reposition their brand online.
Challenges
Before the redesign, Barefoot Decks faced several obstacles that limited their digital growth:
- Outdated Design and Branding: The previous website didn’t visually capture the elegance, craftsmanship, or custom nature of Barefoot Decks’ work.
- Weak Mobile Performance: An unresponsive layout made browsing difficult for mobile users, a significant issue given the growing mobile-first audience.
- Low Organic Search Rankings: Due to minimal SEO efforts, they weren’t appearing prominently in search results for critical phrases such as “custom deck builder Denver” and “Denver outdoor living spaces.”
- Unclear Service Offerings: The website lacked detailed service pages and project showcases, making it difficult for visitors to understand Barefoot Decks’ capabilities fully.
- Poor Lead Conversion: Visitors had few clear calls to action, resulting in missed opportunities to convert site traffic into consultations and project inquiries.
Project Goals
Working closely with Barefoot Decks, SiteWired Web Solutions established the following goals for the redesign:
- Create a modern, visually stunning website that showcases the company’s craftsmanship and custom outdoor solutions.
- Create a fully responsive, mobile-optimized website to enhance user experience across all devices.
- Improve local SEO performance to drive more traffic from potential clients searching for deck building services in the Denver area.
- Simplify the user journey to increase consultation requests and project inquiries.
Solutions Implemented
SiteWired Web Solutions took a strategic, tailored approach to address Barefoot Decks’ needs:
Visual and Craftsmanship-Focused Design
The new design centered around showcasing Barefoot Decks’ project portfolio with large, high-quality images, customer testimonials, and elegant service pages that highlight their attention to detail and premium materials.
Mobile-First Development
A responsive, mobile-first framework was built to ensure seamless browsing across smartphones, tablets, and desktops, dramatically improving accessibility for all users.
Local SEO Optimization
SiteWired conducted targeted keyword research and optimized site content to improve rankings for Denver-area searches related to deck design, deck building, and outdoor living spaces. Local service pages and structured data were also implemented.
Enhanced Navigation and CTAs
User navigation was restructured to make it easy for visitors to explore deck options, view project galleries, and request consultations, with strategically placed calls-to-action driving more conversions.
Results Achieved
The website redesign led to strong, measurable improvements for Barefoot Decks:
- Organic Traffic Growth: Within four months, organic search traffic increased by 62%, with significant gains in rankings for key local search terms.
- Higher User Engagement: Bounce rates dropped by 30%, while page views and time-on-site metrics increased, showing stronger visitor interest.
- Increased Consultation Requests: Online consultation form submissions rose by more than 50%, helping to fill Barefoot Decks’ project pipeline with qualified leads.
- Stronger Brand Image: The new website accurately reflects the high-end craftsmanship and professionalism Barefoot Decks is known for, strengthening their reputation in the competitive Denver market.
Client Feedback
“SiteWired Web Solutions absolutely nailed it. Our new website is not only beautiful — it tells our story and showcases our work in a way that truly connects with our customers. We’ve seen a huge uptick in web leads and the feedback from clients has been fantastic. We’re thrilled with the results!”
— Management, Barefoot Decks
Conclusion
By combining elegant design, local SEO expertise, and a sharp focus on user experience, SiteWired Web Solutions helped Barefoot Decks create a digital presence that matches the craftsmanship of their custom outdoor living projects. The new website not only draws in more qualified traffic but also converts visitors into customers, positioning Barefoot Decks for continued growth and success in Denver.