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Building Your Effective Brand Identity

Logo design and brand identity combine your logo, your typography, your colors and what you say. While searching online for inspiration online can make help, it should always be focused on the strengths of your business. Researching what drives a particular brand or industry is a proven way of developing insights that lead to a powerful, attractive brand.

Learning from what the competition has already done can also be effective. Whether through success or failure, competitors reveal the methods that can be leveraged to create a stronger, more effective brand. In every case, more research pays off.

Aligning Your Brand with the Things That Make Your Business Tick

Just as learning about the business environment makes for a more effective brand, highlighting the things that make a company special are important as well. A brand should reinforce the unique value proposition a company offers without using deception. Thinking about how to use your brand to emphasize the features that make your company stand out, will make the process rewarding and will reinforce your brand.

Your customers will experience your brand as an extension of the company they engage with. When all the elements are acting in harmony, customers will see your brand as something with a distinctive, definitive value of its own, and loyalty can and will follow.

Logos Change Over Time

Many of the world's most recognizable logos have changed over time. Coca-Cola and AT&T have redesigned their logos multiple times, achieving a fresh look while still retaining instant recognizability. Apple kept the iconic bitten apple but gave it a sleek, sophisticated look that better represents their brand today.

Even the Most Recognizable Logos Have Changed Over Time

Is it Time for a Fresh New Look?

Many of the world's most recognizable logos have changed over time. Coca-Cola and AT&T have redesigned their logos multiple times, achieving a fresh look while still retaining instant recognizability. Apple kept the iconic bitten apple but gave it a sleek, sophisticated look that better represents their brand today.

A logo change can be subtle, such as using a different font or color, and still have a big impact. It says the company holds true to their established values and traditions while moving proudly into the future. We understand your desire to retain some consistency with the current logo, whether through retaining the primary color, the concept or the design. We will work with you to find the appropriate balance.