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Guide: Web Design Trends & Forecasts for 2023

Website design trends are more than just popular fads or collective behaviors embraced by mainstream culture.


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Updated on:
June 21, 2024

New technologies like Web 3.0 are also driving changes in web design trends. These technologies allow for interactive experiences that engage users in exciting ways. Designers can use these trends to create sites and projects that stay current and connect with modern audiences. By embracing these trends, designers can create engaging websites that stand out from the competition and keep users coming back for more.

New web developers can look at current design trends for inspiration when creating business websites for their clients. One trend that appears to be dominant in 2023 is the focus on providing a more interactive experience. We look forward to the advancements in web-building technology and immersive experiences like the metaverse that the coming year will bring.

The Y2K Aesthetic and Web Design Trends

web design trends and the y2k aesthetic

The Y2K trend has been making a comeback in recent years, with its influence being seen in fashion, music, interior design and art. This trend is now also bleeding through to website redesign forecasts, as people look back fondly on the turn of the century. Nostalgia trends have historically run in a 40-year cycle, but with the rise of social media, this cycle is speeding up. People can share new trends more easily and quickly than ever before, so it’s no surprise that the Y2K aesthetic is back in full force only 23 years after it first appeared.

The Y2K aesthetic was defined by its bold colors and futuristic designs. It was a time when technology was rapidly advancing and people were optimistic about what the future held. The style was characterized by bright neons, geometric abstract shapes and abstract patterns that were often used to create eye-catching visuals. As we move into 2021, we expect to see more of this style popping up across all design aspects. From websites to logos and even clothing, the Y2K aesthetic will be everywhere this year – a reminder of simpler times when life seemed less complicated.

Some designers are taking Y2K design and employing aesthetics from Vaporwave, Glitch art, and Cybercore to create a retrofuturist look. Alternately, some choose to focus on particular aspects of the trend, such as innovative typefaces, pixelated imagery, or specific mouse cursors.

Fonts and Textual Designs

web design trends using custom fonts and textual designs

The Y2K era was a time of bold colors, text-based and abstract shapes designs that were often visually pixelated and used simple fonts like sans serif or monospaced. When images started loading slowly in the late 90’s, designers moved toward simple text layouts with more white space. A Y2K site may have a ton of white space, small images, and a lot of Arial or Verdana.

With this style trending again, we believe more developers taking inspiration from the fonts and text layouts of the era. Y2K-inspired designs are not minimalist-looking sites, using bold colors and text and mixed fonts to create bold and punchy designs. Fonts in web development during the Y2K era were simple yet effective, making them perfect for modern-day designers looking to make an impact with their work.

Mouse Cursors

mouse cursors and new web design trends

The days of custom cursors are back!

If you were online during the 90’s, can you remember changing your cursor into a cat, smiley face, or green alien head? Y2K was a fun time in the history of cursor graphic design trends.

In 2023, expect more custom cursors. Cursors can be an image, icon, or animation to create a user experience. This time, you can use them without installing a cursor plugin. With modern technology and software development tools available today, it’s easier than ever to create unique cursors that are both visually appealing and functional. So go ahead and customize your cursor – it’s sure to make your online experience even more enjoyable.

Pixelation & Pixelated Elements

Pixelation on mobile devices has become an increasingly popular aesthetic in recent years, particularly with the resurgence of Y2K culture. Pixelation was originally a technological necessity in the early days of computers, but designers have since embraced it as a creative tool. For example, Attentive’s 2022 holiday marketing site paid explicit tribute to the Y2K era by using pixelated rainbow logos, icons, and photos for its articles. This type of pixelation adds visual interest and can be used to create a unique look that stands out from other designs.

Pixelation is also used in fonts and icons to give them a more modern feel. By combining traditional typography with pixelated elements, designers can create something that looks both classic and contemporary simultaneously. Additionally, pixelated images can be used to add texture and depth to an otherwise flat design. With its versatility and ability to evoke nostalgia, it’s no wonder why pixelation has become such a popular aesthetic choice among designers today.

What is Mysticism

Web Design Trends for 2023

Mysticism is a trend in design that draws on the power of symbolism to evoke deeper meaning. Iconography such as zodiac signs, all-seeing eyes, lotus flowers, and sacred geometry are used to create talismans that connect us with the natural and celestial world. Visually, these designs are gentle and delicate, featuring thin lines and organic curves. Bold colors are often muted to create a calming effect.

The use of mysticism in design can be traced back centuries when it was used to communicate with the divine. Today, it is still seen as a powerful tool for connecting with something greater than ourselves. It can be used to evoke feelings of mystery and awe or provide an aesthetic touch to any project. Whether you’re looking for spiritual guidance or want to add visual interest, mysticism is an effective way to bring your designs to life.

Revisiting the Punk Revival

Punk Revival web design trends

The punk movement on a mobile devices has been around for nearly a century, and it’s recently seen a resurgence in popularity. This is due to the current state of the world, with an ever-widening wealth gap and a growing sense of disillusionment with traditional systems of power. Punk expresses this discontent as people seek to reject the opulence and decorum that have become so pervasive in society.

The punk website design trend is achieved with DIY techniques such as hand lettering, cutouts, mismatched fonts, and chaotic collages. It rejects traditional design principles favoring something more raw and expressive. Punk fashion also often features bright, bold colors and bold color patterns to make a statement about the wearer’s individualism. The punk revival is exciting for those who want to express themselves through their art and fashion choices.

Custom Fonts and Typeface

In the coming years, we expect customized fonts and hand-drawn lettering to be the next phase in the evolution of text-based website design trends.

Web developers are using typefaces more often, creating custom lettering for clients to stand out from the crowd. This look has been having a moment for several years, and its popularity keeps growing as the designs become more original.

No specific design or style is set to dominate. As this trend is personalized, designers include their own unique elements from all aspects, such as poster design, comic books, physical materials, and personalities.

Depending on the desired outcome and your proficiency in illustration and lettering, you can take several approaches to create this trend. If you’re looking for an easier alternative, BitFontMaker, FontStruct, and Calligraphr offer font generator tools that enable you to build, download, and employ unique font designs.

Using your technical knowledge on digital illustration tools, you can create custom-lettered graphic design trends and digitize artwork created with pencils, pens, paint or other mediums. You can even vectorize illustrations to turn them into fully-functional typefaces.

Hand Drawn Lettering

2023 web design trends

Abstract illustrations have become popular, and illustrative design styles continue to remain popular. As a result, many designers have been incorporating hand-drawn lettering into their designs as a complementary pairing. One artist who has been creating beautiful and vibrant fonts is Leandro Assis, a Brazilian lettering artist.

Leandro’s fonts are bright and playful, taking influence from cartooning and illustration. Using blocks of color, curvy lines, or black outlines to make his lettering stand out. His website is just as fun as his custom fonts – it’s full of colorful hand-drawn lettering that will bring life to any project. Whether you’re looking for something bold in color or subtle, Leandro Assis’ work will surely add an extra layer of creativity to your designs.

Shareable Assets

Shareable frameworks are becoming increasingly popular as a way to build community, grow reputation, and make the web a better place. This trend is expected to continue into 2023. Companies like Flowbase and Finsweet have seen success by offering free resources and being open with their techniques in the design space. Alexa Heinrich’s Accessible Social Guidebook is an example of this — she wants to make social media more accessible for all users.

The rise of shareable frameworks is indicative of a larger shift towards collaboration and openness in the tech industry. By sharing resources and knowledge, creators can help each other create better products and experiences for everyone. As more companies embrace this trend, we can expect to see even more shareable frameworks in the coming years.

Geo Location and Location Based Content

geo location and web design trends

Geolocation and browser-based content are two of the most important tools for website owners to use to create a personalized user experience. Geolocation allows websites to track a user’s location and display content based on that location. This can be used to show local deals, events, or other relevant information to the user’s current location.

Mobile device content takes this one step further by tracking a user’s browsing history and displaying custom content based on what they have seen. This helps create an even more personalized experience for the user, as they will see content tailored specifically for them when they return to the website. Using geolocation and browser-based content, website owners can increase conversions by providing users with a unique and engaging experience that keeps them returning for more.

Illustrations and Dimension

The use of 3D elements and illustrations and Claymorphism is becoming increasingly popular in the metaverse. This style of illustration has been around for a while, but it was more commonly used as an aesthetic choice rather than to create a truly immersive experience. Now, websites are beginning to take advantage of this trend by adding animations, full-page effects, and multi-layered illustrations that bring users into cyberspace.

These 3D illustrations can be used to create stunning visuals that draw the eye and captivate viewers. Animations can be used to give life to static images, while full-page effects can add depth and complexity to a website’s design. Multi-layered illustrations allow for intricate details that wouldn’t be possible with traditional 2D art. All of these techniques help create an engaging virtual world that users can explore and interact with. With the right combination of elements, 3D illustrations have the potential to transport viewers into another realm entirely.

using illustrations and dimensions in latest web design trends

Illustration 3D

3D illustrations can be used for more than just visual appeal; they can also be used to convey complex information in an easy-to-understand format. For example, many websites now use 3D illustrations to explain complicated topics such as data science or machine learning algorithms. By combining visuals with text, these types of illustrations help make complex concepts easier to understand and remember. Additionally, 3D illustrations can be used for storytelling purposes, allowing designers to create engaging experiences that captivate viewers and keep them engaged throughout their visit

The use of 3D illustrations in 2023 web design trends has been on the rise since 2020, and it is expected to become even more popular in 2023. This trend is a great way for web development and sites to stand out from the crowd, as flat illustration styles have become so commonplace. A good example of this trend is Redis Agency’s website, which features 3D illustration that moves dynamically as users scroll. The animation is not just used as a header or standalone illustration; instead, it is placed in front of the site content and combined with a parallax scrolling effect to create an immersive visual experience. This type of design helps draw attention to the site and encourages visitors to explore further.

Exploring the Metaverse

The metaverse is an idea that has been gaining traction recently, with many people debating its implications and potential. It is a digital space, an interactive world, and a new online experience. A metaverse is a virtual reality form where every element builds to form a cohesive world. This means that web design in 2023 will be heavily influenced by the visual language of the metaverse.


The metaverse offers users an immersive experience unlike anything they have ever encountered. It allows them to explore different worlds and interact with other users in ways that were not possible before. With the rise of virtual reality technology, it is becoming increasingly important for web designers to understand how to use this design style to create engaging user experiences. As more people become familiar with the metaverse concept, it will become even more important for web designers to incorporate elements from this style into their designs to stay ahead of the curve.

Line Art Techniques

Retro line art is coming back in the design world, and it’s easy to see why. This minimal illustration style is perfect for creating humorous and fun visuals that evoke nostalgia. The simple lines lend themselves to cartoonish designs with thick outlines and rubber hose limbs, while the bright, bold colors add a modern twist. To further enhance the retro effect, designers pair these illustrations with throwback bubble fonts and design features reminiscent of vintage magazine ads, such as oval borders and starburst stickers.

The beauty of this trend lies in its versatility; it can be used for anything from logo designs to web graphics to product packaging. It’s also incredibly easy to create, requiring only basic drawing skills and a few felt-tip markers or digital tools like Adobe Illustrator or Procreate. Whether you want to add humor to your project or give it an old-school vibe, retro line art is a great way to go.


Claymorphism is a unique approach to web design that combines 3D with human figures that have become popular in web design over the last few years. This created different dynamic experiences, giving the viewer tactile and real illustrations. This design style has become increasingly popular due to its ability to evoke strong emotions from viewers who may have grown up watching claymation films like “Wallace & Gromit” or “Coraline”.

LS Graphics recently released Guuulp!, a 3D illustration collection of Claymorphism-inspired figures and objects. This collection allows designers to create playful 3D human figures without approaching uncanny valley territory. We expect this trend to continue into 2023 as more designers explore this unique approach to web design. Claymorphism is an exciting way for designers to create visually appealing and emotionally engaging visuals for their viewers.

Fun Interactions

“Just for fun” interactions are becoming increasingly popular as a way to add an extra layer of engagement and enjoyment to websites. These interactions don’t serve a purpose other than providing users with a more enjoyable experience. Last year, app-like websites were all the rage, and this trend is continuing in 2021 with just-for-fun interactions that let users play around with a website. Fuse. Kiwi’s Ball Pit animation effect is one example of this type of interaction, which adds a playful element to the user experience.

They don’t have to be part of the primary navigation of your site to be effective. In fact, sometimes it’s best if they aren’t so as not to distract from the website’s main purpose. Just-for-fun interactions can be used strategically throughout a website to provide users with an engaging and entertaining experience while still allowing them to access the information they need quickly and easily.

Loading Time For Animations

Animation loading has been around since the early days of the web, but they fell out of fashion for a while. Recently, however, we’ve seen a resurgence in their popularity as designers gradually incorporate them into their designs. This trend is likely to continue into 2023 and beyond.

The reason for this is due to the increasing popularity of interactive, animated, and immersive website designs. It allows you to engage with viewers and communicate your identity through your website. Additionally, users do not like waiting for pages to load; this feels less time-consuming for the user. A great example is Antonio Segurado’s website loading animation which welcomes you in with an inviting animation.

Collaborating at Home

The COVID-19 pandemic has drastically changed how we work, with many businesses transitioning to remote or hybrid working environments. This shift has created a need for digital tools enabling remote collaboration and features incorporating explicit collaborative support. For example, Webflow’s roles and permissions allow teams to collaborate on projects from different locations. Trello can help teams stay connected and work together over long distances.

working from home

In 2020, Adobe announced its acquisition of Figma. Well-known for features like prototype sharing and web design systems that keep assets accessible. This move demonstrates the growing trend of adding built-in collaborative features to digital tools as businesses continue to rely on remote working solutions. By providing these types of tools, companies can ensure their teams are able to collaborate effectively even when they are not in the same physical space.

Premium Content

Premium content experiences are becoming increasingly popular as more creators and businesses discover the value in memberships, gated content, and premium experiences. This trend is expected to continue into 2023 as Web3 — the decentralization of the web — gains traction. Gated content gives creators control over their environment and helps them get paid for valuable content. It also allows businesses to build an additional income stream directly from their own website, making them more recession-resilient.

NoCode Kids is a great example of using a paid membership feature to set up an online learning platform. They can monetize their content by charging for access to their courses while still providing valuable educational opportunities for students. This model can be replicated by other creators and businesses who want to provide premium experiences while still generating revenue from their work. With the right tools and strategies, anyone can create a successful premium content experience that will help them reach new heights in 2023.

Lightweight Web Development

Lightweight, more efficient websites are becoming increasingly popular in the digital age. As users become more impatient and demand faster loading times, website owners must take steps to ensure their sites are optimized for speed. This means reducing the amount of data-heavy media files on the site, such as images and videos, while still providing an enjoyable user experience. Additionally, designers should focus on creating visually appealing yet lightweight designs that don’t require too much bandwidth or processing power.

In order to make a website more efficient and lightweight, developers need to use techniques such as minifying code, compressing images and videos, caching static content, and optimizing database queries. These techniques can help reduce page load times significantly by reducing the amount of data that needs to be transferred between the server and the browser. Additionally, developers should also consider using modern web technologies such as HTML5 and CSS3, which can provide a better user experience with less code than older technologies like HTML4 or Flash. Using these techniques and technologies, website owners can create lightweight, fast, and visually appealing websites for their users.


Notifications have become an increasingly important tool for companies to engage with customers. Historically, notifications have been used as a sales tool, prompting consumers to buy something or take advantage of a sale. However, this year has seen a shift toward more intentional use of notifications. Companies are now using notifications to create more genuine and useful user experiences.

Technically notifications are used to make websites more personal and integrated. For example, they can alert users when new content is available, or something needs their attention. They can also provide personalized recommendations based on user preferences or past behavior. By leveraging the power of notifications, companies can create more engaging experiences that keep users returning for more.

Customize User Experiences

customized user experience

The internet is becoming increasingly personalized, and the ability to customize viewing experiences comes with that. 2023 web experiences will be tailored to their users’ needs and preferences. CMS platforms now give designers the tools to easily let their users customize features of their site experience. Bold colors mode can make a site more user-friendly for users with different needs. Your website visitors may respond to a website that understands their preferences, interactions, and designs they can customize to their taste.

Customizable viewing experiences are becoming more popular as people look for ways to make their online experience more enjoyable. With this trend comes an increased awareness of accessibility on the web. Dark mode and sound settings are just some features that allow people with different needs to access websites in a way that works best for them. Additionally, customizable designs let users tailor the look and feel of a website according to their own tastes. Allowing users to personalize their experience is an effective way for websites to engage visitors and keep them coming back for more.

What Does This Mean For User Engagement in 2023?

2023 is inline to be the focus of user interaction. This is because web designers have been working hard to make the internet an interactive and immersive experience for users, and this year marks a major milestone in that effort. We now have the technology to enable users to take part in shaping their own experiences on the web, from small but meaningful parts of their daily internet use to larger projects like creating virtual worlds or developing shared frameworks.

This means mobile responsive websites can be designed with responsiveness, animation, and fun features that encourage user engagement. For example, a website could become a bedtime storybook, a learning resource, or even an amusing place to play. With these tools at our disposal, we can create engaging experiences that will keep users returning for more. By ensuring our sites are interactive and enjoyable for visitors, we can ensure they stay engaged with us and our products or services.

Looking to Stay Ahead of the Curve?

Are you looking to stay ahead of the curve regarding web design and marketing trends? Look no further than our award-winning agency! We are proud to announce that in 2023, we will introduce fun animations and dynamic content to serve your users better. Our team of experienced professionals is dedicated to staying up to date with all the latest trends so that you can keep your website looking fresh and modern.

We understand how important it is for businesses to stay competitive in today’s digital landscape, so we strive to provide the best possible services at an affordable price. Our team has years of experience in web design and marketing, so you can trust us to create a website that will make a lasting impression on your customers. So don’t wait any longer – call us now at 303-424-2522 and let us help you take your business to the next level!