You still update semi-regularly, but you're just not seeing the performance and click-through rate you want to get out of your blog.
This is a great time to take a look at the big picture and remember why your blog exists—to give visitors the information they want. By truly focusing on your readers, clients, and visitors, you'll be killing two birds with one stone. You'll get a better idea of the content they're looking for, but you'll also get the chance to improve customer rapport and find a new direction your business should be pursuing.
Do the Research on Your Users
Start with your blog, web traffic, and social media posts. Highlight the topics or promotions that generate the most traffic and response on social media, but pay extra attention to any underperforming content. Visitors vote on your content with clicks and comments. If you aren't getting much of a reaction, there's no better indication that you shouldn't repeat those mistakes.
Rethink Your Approach to the "Hot Topics"
Once you've identified a few priority subjects for posts, think of a fresh approach to reengage users' interest. If your industry news and technical information posts are generating lots of traffic, consider taking an entertaining or interactive angle on similar topics. Try your best to increase user interactivity by responding to blog comments or specifically addressing a comment as a blog topic in the future.
Find the customer segments that are the most active in seeking out information on your website and blog. Make a specific schedule for sharing blogs posts and arrange it so you periodically cover these segments at regular intervals. If you've identified a handful of topics that consistently generate traffic, you ought to consider turning it into a weekly feature to create a pattern for your visitors to follow and expect.