Case Study: ProTech Auto Shield

Protech Auto Shield Website Redesign by SiteWired Web Solutions

Project Overview

Protech Auto Shield, a leader in automotive paint protection services in Colorado, offers expert installation of clear bra paint protection film (PPF), ceramic coatings, and window tinting for vehicles. As their reputation for high-end detailing and protective services grew, their outdated website no longer reflected the quality and craftsmanship of their brand. To align their digital presence with their premium services, Protech Auto Shield partnered with SiteWired Web Solutions for a complete website redesign.

Challenges

Before the redesign, Protech Auto Shield faced several significant challenges:

• Outdated Website Design: The old website lacked modern design elements and failed to showcase the premium nature of their protective services.
• Poor Mobile Experience: With a growing number of users accessing the site on mobile devices, the non-responsive design was causing a loss of potential customers.
• Low Local SEO Visibility: In a competitive local market, their website was not ranking well for important keywords like “clear bra installation” and “ceramic coating Denver.”
• Limited Lead Generation: Calls-to-action were unclear, and service information was buried, making it difficult for visitors to request quotes or schedule services.

Project Goals

The redesign project was centered around a few key objectives:

• Develop a high-end, visually striking website that mirrors the quality of Protech Auto Shield’s automotive services.
• Ensure a fully responsive, mobile-first website experience to cater to all users.
• Strengthen local SEO strategy to improve rankings for key automotive protection service terms in the Denver metro area.
• Increase lead generation through clear service pages, persuasive content, and easy-to-use contact forms.

Solutions Implemented

SiteWired Web Solutions tackled these goals with a strategic, customized approach:

Luxury-Focused Website Design
A clean, high-impact visual design was created to reflect the luxury automotive brands that Protech services. High-quality photography, strong branding, and professional copywriting helped establish trust and authority.

Mobile-First Responsive Development
A fully responsive site was built from the ground up, ensuring the website performs seamlessly on all devices — critical for busy, on-the-go car owners searching for paint protection services.

Local SEO Enhancement
Extensive keyword research, content optimization, and SEO-friendly service pages were developed to capture searches like “paint protection film Denver” and “ceramic coating installer near me,” boosting visibility in Protech’s key service areas.

Lead Generation Optimization
New contact forms, quote request buttons, and calls-to-action were strategically placed throughout the site, helping guide visitors to take action quickly and easily.

Results Achieved

The website redesign delivered impressive results for Protech Auto Shield:

• Organic Traffic Growth: Within six months, Protech saw a 72% increase in organic traffic, driven by improved local keyword rankings.
• Better Engagement Metrics: Average time on site increased by 39%, and bounce rates fell dramatically, indicating users found the content more engaging and easier to navigate.
• Significant Increase in Leads: Online quote requests and service inquiries rose by over 60%, providing a strong boost to Protech’s monthly client acquisition.
• Strengthened Market Position: The upgraded website helped solidify Protech’s position as a premium provider of automotive paint protection in the Denver and surrounding areas.

Conclusion

By pairing sleek design, strong technical SEO, and a strategic focus on lead generation, SiteWired Web Solutions helped Protech Auto Shield transform their online presence into a powerful growth tool. The new website now attracts, engages, and converts high-value automotive customers, reinforcing Protech’s leadership in the competitive paint protection market.