Commercial Cleaning Website Redesign by SiteWired Web Solutions
Project Overview
GBS Commercial Cleaning is a leading provider of eco-friendly janitorial services, serving businesses throughout Boulder, Broomfield, and Jefferson Counties in Colorado. Specializing in commercial office cleaning, construction cleanup, and sustainable janitorial solutions, GBS sought a fresh, professional website to enhance their brand image, improve online visibility, and attract new clients. To accomplish these goals, GBS partnered with SiteWired Web Solutions for a comprehensive website redesign.
Challenges
Before the redesign, GBS Commercial Cleaning faced multiple website-related challenges:
- Lack of Modern Appeal: Their previous website appeared outdated and did not reflect the company’s professional image or commitment to green cleaning.
- Limited Mobile Optimization: A non-responsive layout negatively impacted user experience on mobile devices, resulting in reduced engagement and conversions.
- Suboptimal SEO Performance: Ineffective local SEO strategies led to limited visibility, particularly in local searches across Boulder and its surrounding areas.
- Weak Lead Generation: Poorly structured calls-to-action and unclear navigation paths prevented site visitors from efficiently requesting services or quotes.
Project Goals
GBS Commercial Cleaning set clear objectives for their website redesign, including:
- Establishing a modern, attractive website to reinforce their reputation as a trusted green cleaning provider.
- Enhancing mobile responsiveness to offer a seamless browsing experience for all visitors.
- Improving local SEO to increase visibility in targeted service areas across Boulder, Broomfield, and Jefferson Counties.
- Increasing lead generation by simplifying user journeys, highlighting core services, and providing intuitive contact options.
Solutions Implemented
SiteWired Web Solutions approached the project strategically, implementing several tailored solutions:
Professional and Eco-Friendly Web Design
A clean, contemporary design emphasized GBS’s commitment to green cleaning, utilizing strategic imagery, clear messaging, and engaging content to highlight its sustainability practices.
Responsive and Mobile-Friendly Experience
The new site was built to be fully responsive, ensuring optimal performance and easy navigation on all devices, which significantly enhances usability and accessibility.
Localized SEO Strategy
Content was optimized for targeted local keywords relevant to Boulder, Broomfield, and Jefferson Counties, complemented by strategic use of structured data, improved metadata. It optimized local landing pages to boost organic rankings.
Improved User Navigation and Conversion Paths
Clear calls-to-action and straightforward navigation structures were implemented to streamline user journeys, making it simple for visitors to request consultations, estimates, or additional information about services.
Results Achieved
The redesigned website significantly elevated GBS Commercial Cleaning’s online presence, delivering measurable improvements including:
- Enhanced Online Visibility: Organic traffic increased by over 75% within four months after launch, resulting from improved keyword rankings and targeted local SEO.
- Better User Engagement: Mobile traffic engagement dramatically improved, evidenced by reduced bounce rates, longer browsing sessions, and increased interactions with service-related pages.
- Increased Lead Generation: Simplified navigation and clearly presented contact options led to a substantial increase in the volume and quality of leads and service inquiries.
- Reinforced Brand Authority: The modern, user-centric website effectively positioned GBS as a top-tier provider of commercial cleaning services, reinforcing trust and brand credibility among prospective customers.
Client Feedback
“The website redesign from SiteWired Web Solutions was exactly what our company needed. They fully captured our brand’s commitment to sustainability and professionalism, transforming our online presence into an effective marketing tool. The positive impact on our visibility, leads, and business growth has been tremendous. We couldn’t be happier with the results.”
Conclusion
Through thoughtful strategy and expert execution, SiteWired Web Solutions successfully revitalized GBS Commercial Cleaning’s digital presence, effectively positioning them to attract and engage a growing client base. The new website powerfully conveys the company’s commitment to excellence and environmental responsibility, driving continued business success across Boulder and neighboring communities.