Amazing Gates of Colorado Website Redesign by SiteWired Web Solutions
Project Overview
Amazing Gates of Colorado specializes in the design, fabrication, and installation of custom driveway gates and advanced access control systems for residential and commercial properties. Known for their craftsmanship and durability, they needed a website that reflected the quality of their custom products and made it easier for customers to explore gate styles and request consultations. To meet these goals, they partnered with SiteWired Web Solutions for a complete website redesign.
Challenges
Before the redesign, Amazing Gates of Colorado faced several key challenges:
- Outdated Visual Design: Their previous website lacked modern styling and failed to visually showcase the elegance and quality of their custom driveway gates.
- Poor User Navigation: Customers had difficulty browsing gate styles, learning about access control options, and understanding the customization process.
- Limited Mobile Functionality: With more visitors using mobile devices, the non-responsive site created a frustrating user experience.
- Subpar SEO Performance: The website was not optimized for critical local search terms like “custom driveway gates Denver” or “automatic gate systems Colorado,” leading to missed traffic opportunities.
- Weak Conversion Pathways: The site lacked clear calls-to-action, resulting in lower-than-expected consultation requests and lead submissions.
Project Goals
The redesign was guided by the following clear objectives:
- Create a high-end, user-friendly website that showcases Amazing Gates of Colorado’s craftsmanship and expertise.
- Build a fully responsive and mobile-optimized design to accommodate all users.
- Strengthen local SEO to improve rankings and organic traffic for custom gates and access control-related searches in Colorado.
- Boost conversions by improving navigation, product browsing experience, and creating clear, actionable pathways for users.
Solutions Implemented
SiteWired Web Solutions took a strategic, tailored approach to the redesign:
Elegant and Product-Focused Design
A custom design was developed to emphasize visual storytelling, highlighting the beauty and strength of Amazing Gates’ products with extensive, high-resolution galleries, clean layouts, and client project showcases.
Streamlined Navigation and User Experience
Site structure was reorganized to make it easy for visitors to browse different gate styles, learn about materials, and explore access control options. Clear service categories and product pages made the shopping and consultation process intuitive and straightforward.
Mobile-Responsive Framework
A fully mobile-optimized framework was developed, ensuring seamless performance across smartphones, tablets, and desktops, helping to capture and retain users on all devices.
Local SEO Enhancement
Focused keyword targeting, optimized service area pages, schema markup, and on-page SEO strategies were implemented to drive higher rankings in local searches for driveway gates and automated gate systems.
Enhanced Lead Generation Features
Strong calls-to-action, quick consultation request forms, and easy-to-use product inquiry forms were integrated across the site to maximize user engagement and drive more conversions.
Results Achieved
The redesigned website produced strong, measurable improvements for Amazing Gates of Colorado:
- Substantial Organic Traffic Growth: Within four months of launch, organic search traffic increased by 65%, driven by better SEO performance and higher rankings for targeted local keywords.
- Increased User Engagement: The bounce rate decreased by 33%, while the average time-on-site increased, indicating that users found the new layout and content more engaging.
- Lead Generation Boost: Online consultation requests rose by more than 50%, thanks to streamlined navigation, optimized forms, and compelling calls-to-action.
- Stronger Brand Presentation: The updated website now accurately reflects Amazing Gates’ craftsmanship and commitment to excellence, strengthening their competitive position in the Colorado market.
Client Feedback
“SiteWired Web Solutions did an outstanding job. They captured the spirit of our company — craftsmanship, strength, and elegance — and made it shine online. Our new website not only looks incredible but has made a real difference in attracting new customers. We’ve seen a big jump in traffic and consultation requests since the launch.”
— Management, Amazing Gates of Colorado
Conclusion
By combining professional design, advanced SEO techniques, and a strong focus on the customer journey, SiteWired Web Solutions helped Amazing Gates of Colorado transform its website into a powerful business asset. The new site now serves as a showcase for their premium products while driving consistent leads and supporting their growth across Colorado.