What is Link Building?

How to use backlinks

  • Links and Search Engines
  • Using Backlinks, Good or Bad?
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SEM Marketing Denver

Before Content

Using Backlinks to Your Advantage

High-quality link building campaigns are rising in demand to all new heights. Web development teams in Denver have begun to understand the importance of link building when it comes to search engine optimization (SEO). It's quickly becoming one of the best ways to compete online, and the best campaigns can be mutually beneficial between websites.

Link building can be defined as the acquisition of hyperlinks on other websites (backlinks) that point to your own pages. All links have a source and a destination, and the goal is to spread links around the web with your website as the target. While simple in concept, it takes a lot of effort and ingenuity to start building backlinks from reputable sources.

Links and Search Engines

You may not realize how important of a role links play in the search process. Every search engine automates "web crawling". Web crawling is basically looking around the Internet to see what's out there. Search engines visit a page and retain an enormous amount of information about that page. They'll analyze the page for relevant keywords [ link for Keywords page ] to see if it qualifies for certain keyword searches.

At the same time, the search engine is cataloguing all of the links pointing to the page from other websites around the web. The quantity of backlinks is a factor, but the automated process also accounts for the reputability of a website. It would take little effort to create spam websites with thousands of links to other sites—as was done in the past—to artificially inflate rankings. Google and other search engines combat this underhanded technique by using algorithms to calculate the "authority" of a website. Hence, a backlink from a Fortune 500 company to your site is worth a lot! Overall, high-quality backlinks will increase the likelihood of a higher search ranking.

Now that you have a little more background information about links and search engines working together, we'd like to explain how our team of SEO experts can help you move up in search rankings. Competition for common keywords is incredibly fierce, but we know from experience that backlinks are worth the effort. Check out a breakdown of the advantages of including backlinks into your SEO campaign.