We research the customer's business, site, and rivals with a specific end goal to provide clear documentation which later will be utilized through every other phase of the tasks at hand. We also assess your current search engine rankings, to give you a solid understanding of your starting point.
This type of deep analysis is the benefit of hiring an SEO expert help you with rise through the result pages.
Define customers business goals with all the information to complete discovery process. This will help us determine what search results would be the most beneficial in increasing your businesses bottom line.
Define target keywords based on the clients goals outlined in the Brief and opportunities found in the Audit. These keywords will help us see what search queries your potential customers are using.
Create baseline for current rankings based on analytics for onsite & offsite metrics. This will look at factors under the hood such as title tags, meta tags, and meta descriptions. These factors are incredibly important for search queries showing text what best represents your site.
We'll check your xml sitemap to make sure it is up to date, and that there are no out of date web pages that need to be cleaned up or removed.
Additionally, we'll analyze to make sure you have no duplicated content, which can have hugely detrimental effects on search rankings, putting you into a Google penalty.
Define your SEO competitors and determine new areas of opportunity. This can give you a great example of what is working and how you can model their strategy. Additionally, because Google's algorithm changes so often, it is good to continually monitor the movements of your competition.
Develop a strategy plan, from an SEO expert, that defines deliverables and business objectives.
Document a comprehensive plan to introduce changes to the code and which pieces of content to optimize it for all the search engines. This process is referred to as onpage SEO and is the foundation of your content marketing.
Decide on potential external websites and influences to focus on third party referencing and PR endeavors that adjust to the plan and timelines for the project. When you build links in this way, it tells Google that you are an authority of your field. We also make sure to build only 'white hat' links, meaning links that are highly relative to what you do.
New pages on your site to be created for the website, SEO campaigns, press releases, and social signals. This should be the foundation of any seo strategy, as without having solid content, you can't expect to show in search rankings.
Measurable short-term and long-term goals to evaluate performance.
On-site Optimization & Onpage SEO
Implement findings from the On-Site &Content Strategy through collaboration with our client. This is the general process of optimizing your site.
Edit the website content based on the Content Strategy results to adhere to the keywords targeted in the Keyword Research. These changes will be made from recommendations, via our SEO audit.
Execute alterations to the site code in light of the On-Site Strategy. This incorporates changes to page components like meta tag & meta descriptions, canonical tags, no-follow links, internal links and title tags. These bits of information tells google what your page is about, and how thorough the information is. It likewise includes patching up sitewide components like a site's robots.txt record, sitemap, Google Analytics account, and the space's associated Google Webmaster Tools account. It can even go so far as to include changes to online networking methodology.
We'll also make sure that your site has a xml sitemap, which is submitted to Google, so they know exactly where all of your pages are.
Checking Our Work
After all your pieces of content have been checked, we will submit your site to Google webmasters and check for any crawl errors. This is incredibly important, as this tool can show you if google is having any issues with spidering content on your site.
Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
Regularly create quality content based on the Content Strategy.
Public Relations (optional - extra cost)
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Social Media (optional - extra cost)
Encourage audiences to share and discuss content related to a client's business.
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results. This is important to see what factors are helping, and also assess and Google algorithm changes.
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month. Even though no SEO expert can guarantee for you to move higher in the search results, it is still good to look at how your efforts are effecting your search engine rankings.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved. During this quartly review, we'll dive deeper into the changes we made to the pages on your site, and see if any pieces of content need to be further adjusted.