Features of Effective
ECommerce Web Design in Denver
Many customers go to an online store for a particular product and buy more when the company suggests other pages on the website. Every ECommerce site should have a search option that is set up to suggest relevant pages. Savvy business owners highlight particular product categories and lead customers to seasonal or sale items that might interest them.
Suggesting related products is simply good customer service. By showing customers products complementing what they've already decided to purchase, a company can improve their brand loyalty. When another product on the site will help them make the most of their purchase, telling a customer about it is imperative. After all, if they don't buy everything they need from one site, they'll buy it from another supplier. Giving customers the option to share their favorite products on social media by simply clicking a button allows them to show off their purchase to their friends and makes them a brand ambassador.
Any site with more than one page of products for sale must incorporate filtering into the ECommerce Web Design. Product filtering makes it easier for consumers to find exactly what they want without spending an unnecessary amount of time scrolling through hundreds of items. By giving customers the option to filter products by price, popularity, or size, they'll be confident they can find what they're looking for on the site.
Details help a customer be certain they are buying what they need. The more details a company offers about the product, the more likely the customer will purchase it only to return it later. When writing product details for an ECommerce site, it's important to use clear, concise language anyone can understand. Although companies should always give customers the option to contact customer service with questions, all of the most important questions should be answered in the description.
The shopping cart experience can make a huge difference in whether a customer actually purchases a product or they leave the site without buying anything. By adding a dynamic shopping cart to the ECommerce Web Design, a company will give their visitors a pleasant experience. The best shopping carts allow customers to add items without leaving the shopping screen. They can see the number of items in the cart and even the subtotal without actually leaving the screen they are browsing. Consumers can interact with the shopping cart after they've finished selecting all of their purchases.
When it comes to Denver ECommerce Web Design, offering several different shipping options is essential. Many customers will happily pay more for expedited shipping while others will be satisfied receiving their products using a slower delivery option if that means they'll pay less or even nothing for shipping. Ideally, a customer should be able to calculate their shipping costs early in the checkout process. This allows them to evaluate their budgets and might prevent many customers from abandoning the site leaving a full cart due to the cost of shipping.
Regardless of how great the product is, or even how much research a customer does before they make a purchase, many people are uneasy giving their credit card information to an unknown business. A company can combat this fear by sending an email confirmation right after the payment is received and then promptly providing the tracking information when the order is ready to ship. If there are any problems with the order, such as a stock issue, the company should notify the customer right away and offer them more than one option as a resolution. Some customers will gladly wait for their back-ordered item and others will prefer a refund. Every customer deserves the option to decide.