We research the customer's business, site, and rivals with a specific end goal to provide clear documentation which later will be utilized through every other phase of the tasks at hand.
Define customers business goals with all the information to complete discovery process.
Define target keywords based on the clients goals outlined in the Brief and opportunities found in the Audit.
IA Overview (optional)
Provide suggestions for improving performance based on UX and site's main menu.
Create baseline for current rankings based on analytics for onsite & offsite metrics.
Define your SEO competitors and determine new areas of opportunity.