Today's Big Question:
Why Do I Need a Responsive Website in Denver?
While all types of online marketing continue to expand, the importance of designing a mobile-friendly website now dominates discussions related to website development. Search engines are registering record growth in the numbers of users relying on mobile devices to conduct their online searches. That means websites not structured to take advantage of the trend suffer as their page rankings rapidly drops.
At SiteWired, we're fully aware of the trend and design sites structured to take advantage of the growth in mobile device growth while, at the same time, retaining features necessary for viewing a site on larger screens. There are several considerations needing to be recognized when developing mobile-friendly sites.
Mobile Device Users Tend to Be Task-Focused
When a mobile device user visits a site, they're not likely to be simply browsing. They're there for a specific purpose. A well-designed site recognizes that fact and makes it easy for the visitor to quickly locate and navigate to the information they need. Mobile users also then to be somewhat fickle. If the site takes too long to load or if navigating to the necessary information is awkward, they tend to quickly abandon the site and go elsewhere to spend their money. Well-designed sites, on the other hand, provide the experience buyers want.
Statistics indicate site visitors using mobile devices tend to convert to buyers. That's why Mobile Friendly Websites Denver are so important. Bottom line profits are solid evidence of success, and at SiteWired enhancing your bottom line is our goal. We design and test sites for our clients to ensure they work the way they're supposed to and are convenient for users. Responsive website design Denver ensures your site is easily seen and navigated by all users but focuses on the increasing prevalence of mobile devices.
Today's Mobile Apps are Used for Business
Mobile users frequently take advantage of websites to verify information even while shopping at brick-and-mortar locations. Price checking is only one use of mobile devices, suggesting providing product details online will tend to enhance a customer's shopping experience. Industry statistics indicate 70 percent of customers routinely check a mobile-friendly site to verify information when making buying decisions. When your site is well designed, your customers easily locate and evaluate any information they need. Conversely, sites that are not mobile-friendly tend to push shoppers to competitors' sites. Which type of site would you prefer to have?
Information on Mobile Sites Should Be Easy to Access
For many users, the mobile-friendly website is the preferred version that they are much more likely to access. It is quick to pull up a choice of companies on your smartphone when you are on the go, letting people choose which contractor to hire for a job, what product to buy, or where to eat.
When designing a mobile website, our team ensures that your website visitors will be able to easily navigate it across devices. This makes it easy for them to make decisions or research your company on the go. They can buy your product or schedule a service appointment no matter where they are, without having to hunt all over your website to find your information. Essentially, for mobile sites, it is not just important to have the information visitors want but to also have it easily accessible.
Menu Design Becomes Crucial
While the menu for a website is important on desktop websites, this is even more the case on mobile websites. A mobile website’s design must include menus that collapse in a simple way yet remain easily accessible. If the menu remains open by default, it will take up too much space on the mobile website, room that could otherwise be used to share important content. When the menu does open, ensure that it does not block the most important information, such as your call to action.
You also have to think about the various pages within your navigation menu and whether they remain readable on a mobile device. If your website, for example, has an expansive menu with multiple headings and subheadings, trying to include all of these on your mobile design could require users to scroll and zoom, ruining the user experience.
For Maximum Returns, Differentiate Yourself From Competitors
Differentiating your site from those of competitors can, and often does, determine how successful the website will be. The majority of websites today still have not made the changes necessary to provide a quality experience for mobile device users. That's an opportunity for your website to shine in a sea of lackluster sites. Speed is always important, and mobile device users tend to jump to another site quickly if a page fails to open in about three seconds. Appearance is also important, and sites not optimized for viewing on mobile devices tend to drive visitors to competitors' sites. SiteWired's design team carefully crafts sites that encourage visitors to stay on your site and buy rather than simply shop.
A Strong Mobile Design Boosts Your Search Engine Ranking
Those in the world of website design and content creation know that Google occasionally makes changes to the ways that it ranks websites and it is now working towards mobile first indexing. This is being rolled out slowly, but in the very near future, websites that do not function well on mobile devices will see their search engine rank dropping. That translates to lost visibility and a decrease in sales and conversions.
Our mobile design team stays up-to-date with all of the search engine ranking criteria and algorithms, including mobile first indexing. Google mostly looks at the desktop website for its ranking, indexing, and crawling systems. When you bring mobile first indexing into play, your visits can accomplish all tasks on your website from their mobile devices. This is extremely beneficial for people who only browse the internet from their smartphones. This change means that the quality of your mobile web design will directly impact how well your website ranks on the most popular search engine.
Your Mobile Website Should Mimic Your Desktop Website
Thanks to our experience at SiteWired, we are well aware that mobile websites tend to best when they offer the same information and experience as the desktop versions; this will also be a factor for Google’s mobile first indexing. You want your mobile website to be uniform with the desktop version with both key content and metadata. The metadata includes all the titles and descriptions while the key content includes video, images, and text. Having a mobile version of your website with a slightly different URL (such as m.yourwebsite.com) is fine, as long as the content is identical across the two versions of the website.
Instead of having to create to separate websites, web designers have turned to responsive web design. This design will respond to the type of device the visitor is using as well as its width. This allows for a seamless user experience with the same content on desktop, smartphones, and tablets.
Are you still asking, "Why do I need a mobile-friendly website?" If you are, we're here to provide the answers. It's also important to realize online marketing strategies are quickly evolving. A site that appeared to be effective in the past likely needs attention to meet the demands of today's users. We're here to make sure your site is always up-to-date and generating the returns your business needs.