Tips on How to Design a Successful B2B Website
Like B2C websites, business to business web design is all about one thing – the customer. However, because that customer is a business owner instead of a consumer, there are a few key differences in the way that site owners should approach their design. Before creating a business to business website, read on to find out what considerations should be made in order to make success more likely.
It’s vital that those who want to design great Denver B2B Websites focus their energy on building a “snapshot” of their target audience. This means that they need to know exactly who they are selling to and keep this in mind throughout the entire design process. Here are a few things that B2B site designers need to know when it comes to creating their audience snapshot:
Unlike consumers, B2B customers do not make emotionally-driven impulse buys. Instead, their purchases are based on logic and necessity. Site design should not be focused on getting another business professional to buy before they leave the site.
Business customers want to know that they can trust the brands they are dealing with. Therefore, B2B websites must show that they are able to deliver what the client wants. Clear and concise explanations of product and services are important, as is a clear value proposition. When a business owner knows who their target audience is, they can tailor their copy to show them why their brand will be the right choice for meeting their needs and getting the job done.
Content Is King For B2B Websites
For B2C websites, the sales process is very short, and site design should focus on getting a customer to buy right away. This isn’t the case when it comes to Denver Business to business web design. Instead, B2B website designers need to recognize that the sales pipeline is much longer. B2B buying decisions need to be carefully thought out, and it might be days or weeks before a customer even decides to make contact to inquire about products of services. This means that the website content is
Make sure that product and service pages include a lot of important details. Most consumers don’t like to see a lot of text on pages, but business customers do. Instead of focusing on calls to actions and buying prompts, B2B website content needs to educate the potential customer.
Keeping the need to present a clear value proposition in mind, B2B site designers need to ensure that the content displayed on the website educates customers about how a particular product or service will benefit them. Don’t just list features. Help business customers understand what outcomes they can expect.
Provide as many resources for B2B customers as possible. From downloadable white papers to brochures, eBooks, and manuals, it’s important that business customers are able to have the most vital information in hand when they make a purchase recommendation to their superiors.
Focus On A Quality User Experience
Another way successful B2B website design is like that of B2C websites is that the user experience for both needs to be of equal importance. For those who want to know How to Design a Successful B2B Website, taking the time to think about both form and function is key. The site needs to be beautiful and vibrant, but also needs to be functional so that the design doesn’t frustrate the user and drive them to a competitor’s site. Here are some of the ways that designers can make this happen:
Contact information should be front and center, including mailing address, phone numbers, and Skype or social media handles. Offer live chat during business hours if it is at all possible.
B2B site designers need to make sure that the design is responsive, as more and more business owners are working on the go and using mobile devices to get things done.
When it comes to B2B Websites Denver, the most important thing for business owners to keep in mind is the end goal. Businesses are not merely seeking to make an emotionally driven purchase. Instead, they are looking to spend money in a way that will yield a return on their investments. They do this by building mutually-beneficial relationships that will last over the long haul. When business-to-business websites operate with that principle in mind, they are much more likely to become a beacon of long-term success in their market.