The old phrase ‘content is king’ still remains true to this day. This may sound obvious, but let us explain why having content is so important:
First, when visitors come to your website, they need to know who you are and what you do. Clear, and easy to read text and images are extremely important to convey this message. It’s worth spending time on the copy that users will see when first hitting your website. If you need some seo copywriting best practices, see some of our other articles about how to write great website content.
Second, having media such as info graphics or videos, helps visitors learn more about your business in a visual way, instead of reading plain text. This is a great opportunity to show your creativity, and the passion your have for you product or service.
Lastly, getting a professional photographer to create imagery that captures your brand can add even more unique content that can be added across the website.
Define Clear Goals
Every business website has a different purpose and goals. Why are you building your website? Do you need to drum up more business, and have regular leads coming in? Are you trying to simply have a website so that your current customers can use to access data? Do you just need a portfolio to show images? These kinds of questions can greatly inform your web designer, and ultimately the flow of your website. It’s really easy to go to either ends of the spectrum, either going with upscale web design or going as cheaply as possible.
Make Easy to Find, Calls to Action
When a user is on your website, you want them to be able to interact easily. This could mean many things: filling out a contact form, getting a free download, or scheduling a service. This is one of the fundamentals on how to make a good website, and should be taken very seriously. If you are able to get a user to interact with your website, you are much more likely to get them to convert into a being customer.
Make Your Purpose Easy to Understand
When a user comes to your website it needs to be extremely clear what you do within seconds of landing on the home page, and without scrolling. Some of the ways this can be done is with text, images, and accreditation badges. Landing on a home page that is difficult to understand is a huge turn off, and will likely cause visitors to bounce (leave the website). Make what you do easy to understand, period.
Show Customers What You’re Going to Offer Them
Why should a customer hire you over the competition? This is a question you should be continually asking yourself. When a potential customer comes to your site, a great way to get them to interact is to offer them something. If you’re service based, offer them a free consultation or give them their first appointment free/discounted. If you sell products, give them some sort of free download in exchange for their email address (which can later be used fo an email marketing campaign). This type of offering will help consumers get introduced to your brand, and business, putting them just one step further into your sales funnel.
Develop a Site Map:
Your site map is the bones to your website, so it should be carefully considered before you start building. This site map will include which main pages will be showing in the navigation bar up top, also called ‘parent pages’ and pages that may be nested underneath, also called ‘child pages’. Once you’ve developed a goal for your business website, think about these parent and child pages, and how a user may want to see the information you’re offering. Consider making something such as your call to action a parent item, and if you offer many services or products, add those as child pages.