There is no doubt among designers that having a responsive website is essential in today’s online world. As smart phone and tablet use continues to increase exponentially, so also does the importance of having a user-friendly website formatted to suit a variety of devices. Before the mobile era, designers needed only to focus on creating an attractive and easy-to-navigate desktop site. While this is still important, there are significant difficulties in navigating a desktop-configured website from a smart phone screen. As such, businesses are rapidly realizing that responsive website design is imperative to generating online leads and staying relevant in their markets. Responsive websites provide three main benefits to businesses:
- Viewing Flexibility
In essence, responsive web design is an approach to coding and structuring a website so that it is optimized for a variety of devices and browsers. When a site is responsive, all content can be easily read and viewed in a format compatible with the dimensions and resolution of their device. In other words, responsive websites are fluid. If you are viewing a responsive website on your smart phone, you should be able to turn your screen landscape style and watch the content rearrange itself to fit the new perspective. This allows for maximum readability and convenience on part of the consumer.
- Improved User Experience
Rather than upgrading their websites to be mobile responsive, some businesses have been creating a second website optimized for mobile use. This can be highly expensive and tedious, plus, if your website requires users to create logins, they will likely need to create two separate accounts for website access – an inconvenience that might drive them to competitors. It is much more cost effective to build a single responsive site.
- It’s Advised by Google
With 67% of the search market share, Google undeniably has the most influential voice with regards to best website design. About once a week, Google’s search engine algorithms crawl the web to analyze and rank websites by a specific set of characteristics. Although we don’t know the full extent or weight of these characteristics, we do know for certain that responsive websites consistently rank higher than their non-responsive peers. This is because, unified under a single URL, responsive websites are both easier for Google’s algorithms to rank and index and more user-friendly for consumers to link, access and share. Google even goes so far as to pronounce responsive web design as the industry best practice.
So is your business’s website responsive? If so, you’re likely much better off in terms of SEO ranking, consumer traffic and online awareness as a whole. If not, SiteWired Web Solutions can get you there with professional responsive web design services catered to you. Call us today at 303-424-2522!