Getting noticed in marketplaces that are becoming more crowded by the day can be tough, and having a solid digital marketing strategy in place is key for today’s business owners. Unfortunately, the age-old search engine optimization advice that has been given by some SEO Companies in Denver for years is no longer working as Google tightens up their algorithms to ensure the engine consistently returns the most relevant results.
While there’s some things that business and website owners will never be able to control, on-page Denver SEO that gives all the right signals to Google’s bots is one thing that they can take into their own hands to improve their rankings and get more traffic. In this guide, they’ll find specific strategies that will help them do just that.
What Is On-Page SEO and Why Is It Important?
Simply put, on-page search engine optimization involves optimizing both the written content and the HTML code of individual web pages according to a search engine’s standards in return for the reward of higher rankings and greater visibility and traffic. While off-page factors like backlinks do have some bearing on a site’s SERP position, it’s the on-page factors that really help Google to determine how relevant a particular page is to a user’s search query and whether or not it will present them with the information they want.
The Most Important Elements Of Good On-Page SEO
Business owners need to gain an understanding of what factors they may need to consider tweaking on their own sites in order to see the higher rankings and increased traffic they’re after. Here are the seven main elements of on-page Denver SEO that experts believe contribute most to rankings.
Meta Tags: Site owners should ensure that these contain relevant keywords that let users know the page contains information they are searching for.
Title Tags: These tags appear on browser tabs and should include all important information about the page and the business. Google has a 70 character limit for these tags.
Heading Tags: While the H1 tag is most important, Google’s bots also use subheadings to determine the relevancy of page content. There should never be more than 1 H1 tag, and these tags should include the main keyword and be unique to each page.
Meta Descriptions: Search engine bots read these to determine a page’s particular topic and identify and audience. It should include keywords and clearly tell users what they will find on a page.
URLs: URL strings should be short and to-the-point, as research shows that shorter URLs with fewer folders tend to rank better.
Content: Content should be high-quality and contain a website’s relevant keywords throughout. Content writers should be careful to avoid keyword stuffing. Optimizing images with relevant titles and alt-texts can also help with on-page optimization.
Inbound and Outbound Links: Including multiple links on each page helps Google’s bots better crawl the site and can provide SEO ranking boosts as well.
Other On-Page SEO Tactics Website Owners Need To Know About
In addition to optimizing tags, descriptions, links, and content, Denver SEO Companies should also focus on a few other ranking factors. These items allow Google to deliver page results that are not only relevant to users but will also provide them with the best experience possible. These elements and tactics include:
Creating Unique Content: In an effort to promote variety and avoid giving users the same exact content again and again, the algorithm filters out duplicate content. Content writers need to present unique angles, vary their sentence structure, and vary their phrasing. Also, it’s a good idea to present information in a variety of ways (such as bullet point lists and infographics) and ensure that content is regularly added and updated to keep things fresh.
Mobile Responsiveness: With billions of people using Google on their smartphones, the search engine favors pages that can be read easily on both a desktop and a mobile device. Google has a Mobile-Friendly Test Tool that site owners can use to check their sites. The tool will also give them suggestions on what they can do to improve responsiveness.
Site Speed: Users want their content in a hurry, and Google rewards websites who provide this type of experience. Because images can significantly slow down page load speed, the easiest way to speed up load times is to focus on compressing and optimizing images.
Those who want to improve their SEO Denver should look to improve their on-page issues first because those are the elements over which they can exert the most control. By presenting a well-optimized site to Google’s bots that hit all the aforementioned targets, they'll greatly increase their rankings, get more traffic to their site and, in turn, add to both their customer base and bottom line.