When Google releases a search algorithm update that affects entire domains sitewide, the search ranking changes are simple to observe by comparing Google Analytics reports before and after the update.
However, Denver SEO and web design firms have their work cut out for them with Panda 4.2. A Google Hangout involving John Mueller in Switzerland gave webmasters around the globe an idea of what to expect, and the news will change the way SEO firms can react to the algorithm changes.
Changes to Be Released Over Time
The biggest piece of information shared by Mueller was the release timeline for Panda 4.2. Google has cited technical reasons for a release schedule that could span up to ten months before the full changes are in effect. The reason for the delay is actually less important than the real effect it will have on page rankings and website owners.
How Will This Affect My Website?
The basics of SEO revolve around making adjustments to underperforming pages. As tweaks and revamps are introduced, search rankings are monitored to gauge effectiveness.
Likewise, a webmaster can find any pages which have been penalized by an announced Google search algorithm update. The slower rollout will lessen any immediate impacts on search rankings and allow websites to adjust. Unfortunately, Panda 4.2’s slow rollout also makes it more difficult to fully understand the algorithm changes.
In the end, it’s best to keep a close eye on page ranks over the long-term before making any SEO decisions. It’s also a good idea to stay calm and avoid any reactionary content changes until the algorithm is better understood.