Search Engine Optimization (SEO) Basics: Search Types

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Search Engine Optimization (SEO) Basics: Search Types

Once a site is up and running, the process of search engine optimization in Denver is necessary to start ranking higher on the most popular search engines. Before diving into the technical details involved in SEO, it's necessary to take a step back and look at exactly what's in a search. Today we're going to highlight the two main types of searches that users rely on daily:

Navigational Search

This is a basic search type which a user often attempts as a shortcut. Many searchers already know the name of a website, but have no desire to type out an entire URL. For example:

A user enters "sitewired" into Google's search engine in hopes of seeing their target at the top of the list. Rather than type out "www.sitewired.com", the searcher simply went with the company name.

This is common with users who are not aware of auto-complete or cannot recall a suffix like .net or .com. You may be surprised at how often a navigational search is used by repeat visitors who regularly visit your site. In a fast-paced world, even just browsing for a bookmark can seem like an eternity.

This is one of the main reasons a domain name is such an important decision for your business. Valuable keywords and easily recalled domain names make it easier for users to find what they're looking for. Luckily, search algorithms are often designed to reward your website with a top ranking for navigational searches.

Informational Search

As the name would imply, an informational search involves a user who is looking for specific information. This will almost certainly involve keyword phrases with a few prepositions—to, for, in, etc.—that resemble sentence fragments. For example:

A user enters "web design in Denver" while looking for a local web developer.

These are often referred to as semantic searches. You don't have to worry about the algorithm inner workings, but it is important to know that these are at the heart of SEO. Targeting keywords in content and page titles is the first step in upping your website page rankings. Be sure not to introduce unnatural language or keyword spamming. You need to focus on natural language and sentence fragments that will be most common when someone is searching for your products or services. Don't be led astray by synonyms, and focus solely on the keywords you are competing for in SERP tracking.

It's also important to take note of transactional searches. These are for users that are looking for a specific product and are ready to buy. For more information, check out our information about Denver E-Commerce Web Design. Now that you understand a little more about the basics of searching, shift your thinking of Denver web development to a strategy that also incorporates SEO to maximize your return on investment in your web project.