The Psychology of Your Web Visitors

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The Psychology of Your Web Visitors

User experience (UX) is a broad term referring to a visitor's interaction with your website. It's become a core of web design in Denver and the rest of the country. We've all visited flash-heavy sites with amazing graphic design and endless menus. Users ultimately feel frustrated by the sluggish performance and don't stick around for long. Here we're going to discuss the role of psychology when looking at your website from the UX perspective.

User Psychology

Every user is different, and their tastes and desires are all over the map. It may sound like a holistic idea, but you really need to put yourself in your user's shoes and minds. Emotions and psychology definitely play a role in sales, so try to anticipate how a user will react to your web design.

  • Why is the user here in the first place?
    Are they coming from an organic search through Google? Arriving from a link on a partner's website? Clicking-through a social media promotion you've set up? Each of these demands separate styles of content and design. Organic searches require a broader set of company/service information. Use this opportunity to give users some background. However, click-throughs from ads should be much narrower in focus. If a user has plenty of information from the ad and link title, they expect to dive right into it without any extra fluff.
     
  • What do they expect when they click something?
    The last thing you want to do is waste a user's time. Making a visitor spend a few minutes digging through your website to find what they want is a turn-off. Match content with the link language so the average person understands what will follow. Never forget every user has a different level of comfort and knowledge about computers and the Internet! You may end up assuming the user has knowledge that they don't have. Confusion is to be avoided at all costs.
     
  • How often will they perform this task?
    Repeat visitors are what you're striving for. If they're returning again and again, don't force them to repeat unnecessary steps. Entering information multiple times is also a no-no if you can help it. Take a simple example—e-commerce web design allows users to save credit card information. Now extend this concept to every task on your site. If you're making a visitor click three or four times just to get to your blog update or new product, it's time to streamline that process.
     

Perhaps the most egregious mistake in Denver web development is setting up a website to only match a company's wants and needs. Don't forget about the user! Proper web design is a delicate balance between the goal of the website or page and what a user wants from the experience. Sometimes it pays off to take a break from the technical side of things and concentrate on the psychology behind your clients and customers.