Once you've settled on a sparkling custom web design for your Denver business, it's time to start looking at things from your potential customers' perspective. Today we're going to highlight some of the most common mistakes in new websites which will directly harm your conversion rate.
Images Lacking Value
It's absolutely true that a website visitor's first impression is formed by their visual experience before they read a single word. That first perfunctory skim through your homepage is your chance to draw viewers in. You'll always want to include valuable, smart-looking images on your website, but you need to exercise caution.
Snapping a few quick photos of your brick-and-mortar exterior or products in use without any thought of lighting and composition is a surefire way to set off alarms of unprofessionalism. Take the time to do it right. Denver businesses can benefit greatly from local pictures to give your website a familiar feel. However, if your company can't take the time to get the photos done right, why would a customer trust you to provide a valuable product or service?
It's also a good idea to have a homepage that fully loads in less than 4 seconds. Overly large images greatly increase loading times, and the problem is exacerbated even more for mobile users on slower connections. Take a look at information about mobile design for further optimization and compatibility tips.
Poorly Proofed Content
Every customer wants supreme service and attention to detail. It should be obvious you want to avoid spelling and grammar mistakes in your web copy, but you would be absolutely amazed at how few businesses take five minutes to proofread the content on their website. Show your web visitors you care about your website! Everything should be an extension of your company's dedication and philosophy.
Furthermore, spelling and content mistakes can negatively impact your search rankings on popular search engines. Title pages and links with even a single letter out of place won't show up for those keywords. Strategically placing your phone number and address is a simple and effective way to boost rankings, but it's extremely harmful if any contact information is incorrect. Don't miss out on this search engine optimization opportunity!
Vague or Disputable Claims
Your main goal is to provide essential information on your website that can't be found anywhere else. You'll attract more visitors, and clients will make a habit of revisiting your website for more news.
You've already done your market studies and carved out your market niche. Business owners have intimate knowledge of their industry and what makes their business tick. Share this with your web visitors!
It's important to remember that websites are not really a great channel for a sales pitch. Certain claims or language might be appropriate in person, but they'll come off forced or improper in web copy. Every business will claim they're the best at what they do and they value their customers. Make your business stand out with real-life examples or in-depth product knowledge instead of filling your pages with vague customer service claims.