Virtually every major social media platform has added hashtag support, and each platform has instituted hashtag rules and sorting to match the needs of their users.
Properly incorporating useful and creative hashtags is the perfect way to increase brand exposure, broaden blog visibility, and join in on time-based trends generated by events and users. Today we're going to cover the rules and functionality of the most vital social media sites.
All Twitter hashtags must consist of letters, numbers, or underscores. Each hashtag has no character limits in and of itself, but the Tweet must still adhere to the 140 character limit.
The main function of a Twitter hashtag is to keep track of popularity and rising trends. They've reached such notoriety and usefulness that you'll now see them incorporated in news reports, interactive giveaways, and marketing campaigns.
From a marketing perspective, you'll need to identify the goals and needs of your current push. Anything time-sensitive will want to make use of a tool like Hashtagify for watching trends and how they relate to multiple other hashtags.
The character support for Facebook hashtags is the same as Twitter, but there is no limitation on the length of updates or number of hashtags. The platform offers hashtag search results, but they are also used as a clickable navigation tool.
While this gives you a great opportunity to increase update visibility and synergize with Twitter, the culture of Facebook has seen some pushback to overuse of hashtags on the site.
Take special care to boil your hashtags down to only the essential elements of your update so as to avoid a simple copy and paste of Tweets or Twitter chats.
Instagram hashtags are the difference between sinking and swimming among the millions of users. The amount of visual content available on the site has become staggering, and you'll need to make use of the 30 hashtag limit.
Increasing your following and searchability should be your first goal with any uploaded photos. You can always tweak or add hashtags after a photo has been published. Use this to your advantage, along with a tracker like Websta, to latch onto rising trends.
Users are much more likely to use hashtags for navigation on Instagram. It's an essential element of the user experience on this site specifically, and it gives you the chance to receive organic photo traffic.
Treat your hashtags just as you would keywords for search engine optimization. According to Websta, the number one hashtag #love has been attached to over 800,000,000 posts! Try to get in on trending hashtags which still offer a reasonable chance for exposure. Take special note that Instagram started off as a photo enthusiasts' site, so any hashtags of popular photo subjects like #nature or #sunset will disappear in a sea of years-old posts.