There are many attributes that come together to create a positive (or not so positive) first impression when a user visits a website. The overall website design and navigation usually makes an immediate impact if a user is looking for specific information like services or hours of operation. Captivating images and graphics are also essential, particularly when someone is searching for examples of a service. While not always immediately relevant, little details can certainly leave a strong impression too, and this is especially true for typography.
Typography is an umbrella term for everything that determines the look of text. All the content on a website is specially shaped, sized and organized by the site’s coding. Slight changes in the content’s typography can alter its tone, significance and professionalism from the reader’s perspective. Thus its essential to get the typography just right from the start to make sure your website is communicating exactly what you intend about your business.
Typography is commonly used to convey a business’s brand identity. Certain fonts, such as most of the serif variety, evoke a sense of traditionalism and reliability. Sans serif fonts, on the other hand, give off a sense of modernity and cleanliness. Some non-traditional fonts are perfect for content involving child care and family fun, like Comic Sans, Cooper and the various handwriting fonts. You can view many of these fonts with their associations on this blog. Most large businesses create their own unique corporate font to be used on all branded marketing materials, taking extra care that it expresses the look and feel of their brand exactly.
Two other important factors in typography are typeface and font size. Typeface refers to the styling within a certain font. The most commonly used typefaces are bold and italic, but they also include condensed and expanded text. Typefaces are used to establish headers and emphasize certain sections of content. While two to four typefaces are useful for content readability, too many can be distracting and confusing. Similarly, font size is useful for drawing a reader’s eye to certain areas of a website, such as headers, internal links or calls-to-action, but it’s best to always keep subtlety in mind.
For personalized consulting on typography, content strategy and web design services in Denver, call SiteWired Web Solutions at 303-424-2522.