Finding Middle Ground

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Finding Middle Ground

Web design teams in Denver and all over the world consistently struggle with collaboration. It only takes one or two sour experiences to convince web designers they'd be better off leaving the client out of the design process.

However, the benefits of collaboration far outweigh any friction that arises during development. Let's take a look at it from both sides to fully understand how a website will turn out far better when working together.

The Client's Viewpoint

Many clients want to get a hand in design simply due to a lack of experience. They may not be completely familiar with design or computers, and they're ultimately responsible for the entire project with their reputation or even job on the line.

Respectful collaboration educates the client about web design in general, and it gives them some ownership in the final product. Instead of always being over-critical of the website design, the client will feel more invested in the outcome.

The Web Designer's Viewpoint

Web designers want to produce a quality website in as few iterations as possible. It's really that simple. While many web design teams will claim collaboration always leads to more iterations, the client may actually notice functionality gaps earlier in the process than the designer will.

When a client wants to add or change a concept design that's already been signed off, web design teams need to realize the client isn't a design expert. True collaboration can actually reduce these late additions by fully understanding the client's needs beforehand.

There are many more benefits from working with your clients through design steps. Treat each collaboration as a learning experience to make everything run smoother with future clients.