"Content is king!" You've probably heard it from the mouth of any web expert. Otherwise, you're probably pretty new in the world of web content. By cons, experts look at the low number of firms adopting content marketing strategies and realize that very few people actually understand how ROI Web Content Denver is obtained. Faced with this lack of understanding, most people find that many marketing professionals will significantly invest in other marketing tactics (web and offline) in the production of original content. This reality has the crazy effect of depriving the majority of companies the true benefits of web marketing. In this article, you will discover why it is better to invest in web content than conventional advertising.
Impacting your web presence
To understand the impact of these two different marketing tactics, it is important to start off with an analogy in the field of residential real estate. When it comes to housing, there are generally two choices available to people, that is to say, he or she can either rent or buy a house.
Generally, people consider that the purchase of a house is more advantageous than renting because it is more of an investment than an expense. Indeed, when investing in a home, it becomes that person’s property and its value becomes an integral part of their financial assets. In this manner, people can enjoy a multitude of benefits when it comes to ROI Web Content Denver (resale, financing, etc.) and may have more freedom, stability, tranquility, etc.
By cons, renting is not an investment, but rather an expense. Most people cannot enjoy their residence as they should if they are renting, which means when you move, you are back to square one, even if you lived in this place for several years. When it comes to marketing, ROI Web Content is equivalent to the purchase of a house while advertising is equivalent to renting a home. Why? Because content production can be considered a real investment, mainly because every piece of content produced becomes an asset that can be reused at any time.
Conversely, when promoting a business using conventional advertising, people get visibility in the amount they are willing to shell out. When that amount is completely drained, he or she no longer has the visibility they want.
And what if a company cuts their marketing budget? The reality of a business being what it is, it can happen that, for some reason, their marketing budget is cut or reduced. Generally, this should have a direct negative impact on traffic generated on the company’s site and inevitably on the number of leads, opportunities, customers, etc. This is even more true if the company has no assets with which to bounce back! (Remember a house should be purchased rather than leased). This is why marketing strategies will rely only on advertising as a source of traffic acquisition and will find themselves in situations of extreme dependence of the changes in their company’s budget.
Furthermore, if efforts were invested properly when it comes to content production, the company can continue to generate results with the same website in a more difficult period because the products remain strong due to proper content marketing assets. The marketing team can generate opportunities through the SEO and form effective community management.
In short, it is certain that web advertising still has several interesting advantages in certain contexts (i.e. acquiring a new market quickly or running a campaign over a short period of time), but it does not need it to be the primary source of web traffic because it is bad at optimizing a company’s marketing budget. After reading all this, people should better understand why it is necessary to invest in Denver ROI Web Content production and reduce his or her dependence on advertising. Convinced? Discover ROI marketing and take the first steps to successful content marketing!