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Category Archives Content Strategy

Jan
25
Denver Content Strategy

The Basics of Content Marketing Methods and Content Strategy

If a company owner is looking to create a Content Strategy, they’re in the right place. However, before starting, it’s important to learn the differences between content strategies and content marketing strategies. While the terms are often used interchangeably, there are some important...

Dec
16
Content Strategy Denver

Create a Content Strategy to Help Boost Your Website

Websites need to be easily seen and informative for the viewer. Part of making them easier to find is having high-quality content that search engine will view to rate the website higher in the search engine results. The goal is to ensure those searching online can find the information they need...

Aug
26
Pokemon Go

How Pokemon GO Is Influencing Brand Marketing

As a franchise, Pokémon has been around for 20 years. Started in 1996 as a creation of Satoshi Tajiri and a managed partnership between Nintendo, Game Freak, and Creatures, it quickly became a worldwide phenomenon. Though the excitement surrounding Pokémon had died down in the last few years,...

Sep
17
THE IMPORTANCE OF TYPOGRAPHY IN WEBSITE DESIGN

THE IMPORTANCE OF TYPOGRAPHY IN WEBSITE DESIGN

There are many attributes that come together to create a positive (or not so positive) first impression when a user visits a website. The overall website design and navigation usually makes an immediate impact if a user is looking for specific information...

May
27
Google and Twitter Bringing Tweets to Search Results

Google and Twitter Bringing Tweets to Search Results

Search engine optimization (SEO) has long been focused on mobile optimization and compatibility. SEO campaigns will now need to step up mobile efforts after recent announcements....

Oct
02
How Landing Pages Lead to Conversions

How Landing Pages Lead to Conversions

Your landing page is essential for giving users an easy-to-understand sales page for products or services you'd like to promote in your marketing campaign.

What is a landing page?

Technically, a landing page—"lead capture page" or "lander"—is simply a page a visitor lands on after...