It is important to ensure the security of each website and the information it contains. When a user visits a site that has protocols like HTTPS or SSL, they can rest assured the site is protected because it ensures data protection. As with any change that affects a website, its implementation requires website owners to redirect links in order to keep things from negatively impacting its SEO. Website Security is a massive problem these days and it is protocols like these that have the best chances of fighting cyber-terrorism.
Why use HTTPS?
Any given website may contain sensitive information that could be misused, such as bank details for an online sales site. In this case, the HTTPS protocol is unavoidable. It will allow website owners to provide a secure connection for each customer that visits the site and it will help avoid identity usurpation. Indeed, there is no guarantee that the information circulating will not be modified by an ill-intentioned person or group. The latter could, by intercepting the data, collect sensitive information and alter said info. Why would anyone do this? To steal your identity. By maintaining the HTTP protocol, users are not exposed to these types of risks. The HTTPS, for the most part, ensures the protection of users' data. In fact, this can strengthen customer confidence in a company and its website.
What is HTTPS?
HTTPS is a communication protocol, that is, a set of rules governing exchanges performed over the Internet. If a website combines its HTTP with a security protocol, such as SSL, it ensures:
- The confidentiality of the data being exchanged, which means the information cannot be observed by a third party;
- The integrity of the data, which means the information cannot be modified by a third party; and
- Authentication of an organization, ensuring that the company is the author of the information exchange.
To use HTTPS on a website, users must obtain a digital certificate, which will identify you. It must be issued by a certifying authority, and, therefore, by a recognized body. To ensure proper Website Security, experts advise website owners to choose a paid certificate and check the reliability of the supplier before moving forward. You want the site to have the famous little padlock at the bottom of your browser or in the address bar. HTTP (hypertext transfer protocol) is the standard protocol for exchanging information on the Internet. HTTPS, in turn, corresponds to the same protocol, but with a more secure version.
Does HTTP or SSL have an impact on SEO?
If you already have a website under HTTP and want to switch to HTTPS, this change is equivalent to a change of domain name. To avoid being penalized for the SEO content on a site, it is essential to prepare for the transition. Site owners will need to:
- Update their site address where it is registered (i.e. through associated services like Google Analytics, Webmaster Tools, and so on);
- Audit external links directing to the site in order to implement 301 redirects to each page;
- Take into account its impact on the website’s social media strategy; and
- List the internal links that require modification in order to maintain an effective network between pages.
In addition, Google announced plans to include criterion referencing mobile-friendly pages in 2014. While there was no real impact with its results, it would affect 1% of all sites. To that extent, the situation could change in the near future, with security being a "priority" for multinational corporations. A Website Security Denver can help with this.
Can SSL help?
According to Wikipedia, an SSL Certificate is a digital certificate (also called a public key certificate) that can be seen as a digital identity card. It is used mainly to identify and authenticate a person, but is also used to quantify exchanges. It is signed by a trusted third party who attests the link between the physical identity and the digital entity. Contact your local Denver Website Security professional to learn more.