Changing times and evolving technology always bring new Web Design tips and trends, and 2016 was no different. As 2017 approaches, lists of web design forecasts for the next year are already making the rounds. To add to the list, below are several web design aspects to look for in the New Year. By keeping an eye on these trends, developers and site owners can make more responsive, unique sites.
Best Practices Including Responsive Denver Web Design and a Smartphone-First Approach
Not so long ago, mobile design and website design were two separate areas of practice. However, that’s no longer the case. There are over five billion mobile devices in use around the world, and smartphone users greatly outnumber desktop and laptop users. The mobile trend has become even stronger due to a mobile-friendly update from Google, and it’s only going to grow in the coming year for Denver Web Design Companies.
Homogenization of Design Through Repetitive Patterns in UI
Every designer knows the account registration, card layout, and hero images, and they’re becoming more prevalent. The advantage: user-friendliness and greater familiarity. The downside, unfortunately, is a lack of individuality, innovation, and originality, where copycat websites are so common that it can dilute a brand and make it harder to tell sites apart.
This facet of Denver Web Design encompasses small-scale animations like hover tools, loading bars, and spinners, as well as larger-scale animations including parallax scrolling. In terms of technique and style, minimalism is still common. While users wait, pages load gradually from blank space to content, which puts a bit of a spin on the ever-popular loading icon.
Making Designs More People-Focused by Including Micro-Interactions
A micro-interaction is a task-based engagement within an app UI. These components of Web Design Denver help site users manipulate apps, perform actions, see outcomes, and so on. They also keep users interested by communicating feedback in a non-intrusive way. A user may not be aware of what keeps them coming back to the app, but they know that they want to revisit it. Therefore, micro-interactions may be one of the biggest secrets in web design, adoption, and usability.
Material Design Forms the Basis of UI Development and Presentation
The Material Design trend is still growing, following the three staples of design theory, visual cues, and motion that conveys a message. Material Design is expected to come head-to-head with the new flat design, which will appeal to minimalist designers everywhere.
Artistic Denver Web Design
This trend is contrary to homogenization, where data and user experience are discarded to impress award committees and critics. It’s common for a website to look wonderful but be completely useless as far as user experience is concerned. Dubious techniques such as scroll-jacking inhibit natural scrolling behavior, and they limit the web experience to one mouse type and browser, ignoring responsive design but getting high marks from web design critics. Websites should be designed for everyone, and just because something looks trendy doesn’t mean that it is useful. The user’s and the company’s needs should always be put first, and designers’ egos should be left at the door.
Heavy Sites Get Heavier
Web pages have definitely not been watching their diets. Just a decade ago, Google was much more observant of web page size but, since then, designers have been building progressively heavier pages. In 2010, the average page was roughly 700 kb. Today, it’s over 2300 kb. The world’s appetite for sharp imagery and crisp video isn’t going to make things better, but today’s scale and blur techniques make images load faster. This web design trend isn’t as much about aesthetics and style as it is about faster page rendering, increased security, and cheaper, easier web page maintenance—all of which will appeal to small and medium businesses in the New Year.
A Deeper Focus on Uniqueness and the Gradual Diminishment of Stock Photo Use
The increasing prevalence of UI patterns has put UX as one of the most crucial web design aspects. As many sites are now similar in form and function, brands need to stop relying so heavily on stock icons, videos, and imagery. Today’s users and customers value authenticity from their favorite brand’s website, and stock images just aren’t enough. For a brand to form a solid connection with its intended audience, the company needs to choose custom design elements that truly represents the firm’s focus and mission.
As every web designer knows, Denver Web Design Trends 2016 are little more than basic guidelines that reflect passing fads or changing tastes. Some trends are highly subjective, and a skilled web design expert will choose the right ones for the client’s needs and their website. However, it’s important not to lose originality and creativity in 2017. If everyone was to blindly follow trends at every turn, no one would have the audacity to make the next big thing in web design.