Blogging is one of the most effective and efficient ways to add new content. You'll simultaneously build brand awareness, demonstrate your industry knowledge, interact with repeat visitors and clients, and even increase lead generation.
Maybe you've been utilizing your content management system to publish bright, appealing blog content one to two times a week. You're proud of your content, and you're confident the design and user experience can't be beat. Don't stop at simply increasing keyword count and creating more web traffic. Take a look at these three search engine optimization techniques to take your blog to the next level.
Use Simple Pagination
Organization has a huge impact on a user's experience when they're taking a look at your blog. You want to avoid an endless list of blog posts on one page that stretches back two years. Limit each page to a handful of blog posts dating back a few months at most. Give users access to the rest of your posts through numbered pagination.
You've probably seen web design in Denver that includes a "previous entries" or "older posts" link for navigation. This is extremely frustrating for your users! It's a terribly inefficient way to dig through your blog. It also makes it harder for web crawlers and page ranking bots to sift through the pages on your website. These bots are the key for improving search rankings, and you don't want your previous blog posts to disappear from their indexing efforts.
Number the pages in a fashion similar to the style found on Google's search results page. Often pages on your website that are buried four or five links away from a high ranking page won't count for very much in the rankings. All your hard work and keywords are going to waste! Proper pagination helps give more weight to every one of your posts.
Include "Related Posts"
Sometimes it's just best to keep it simple. Denver web developers include "previous post" or "next page" buttons to move through posts chronologically. It seems innocuous, but it's a missed opportunity.
Always use proper tags for these "previous" and "next" links that instead include the title of the blog post. You'll increase keyword count and make navigation more transparent. Best of all, you'll improve ranking distribution just like the previously mentioned pagination technique.
Add "Share" Menus and Buttons
We've previously posted about social media integration to give you an idea about the multiple benefits of getting your business on social media sites.
Blogs are the perfect target for adding "share" buttons for social media. It greatly increases post visibility and ups the likelihood of getting backlinks and comments. All of these benefits will also be included in search rankings. Google and other engines take notice of social shares, and your visitors will appreciate the easy avenue for sharing your blog with others.