You can only get the most out of your website by filling it up with content. It's imperative to give visitors something new to read, view, or check out each and every time they visit. Even the best SEO in Denver from the experts is no replacement for having the right pages filled to the brim with the stuff visitors are looking for.
1. Frequently Asked Questions (F.A.Q.)
One of the main reasons someone takes a look at your website is to learn about your products or services. Invariably, there will be some common questions you've had to field over and over in face-to-face interaction with clients.
People use the Internet because it's fast and convenient. You'd be surprised at how many potential customers will make their decision before contacting you directly. Take that opportunity to give them the information they need to choose your business before a sales pitch.
It goes without saying cost of products/services is key, so focus on other areas like the advantages your company enjoys over the competition. Describe any technical specifications or specialties that separates you from the pack.
Never forget that the best FAQs out there are transparent and honest. If you use too much sales jargon and vague terms, your visitors aren't going to value any information they find on the FAQ.
2. Photo Galleries or Videos of your Employees
Pictures with short bios about each person gives users an inside look at your operations and personality. Your website might seem a little dry and anonymous for those who really value human interaction. Even large corporations will want to feel more approachable.
Local businesses probably benefit the most from the more personal approach. You may have a few recognizable faces that are active in the community. Also, you give customers an initial feeling of comfort when attempting to contact you for information. They'll already know who to look for the second they step into your store/office.
The best part is a robust content management system (CMS) makes it a snap to set these up. Your employees may even enjoy getting a chance to show off their personalities and experiences.
3. Tell a Personal Story
No user wants yet another paragraph about customer service when they try to find out more about your business. This is the chance to tell them about your passion and drive. How did the business start? What experiences drove you to get into your current industry?
We all know your business wants to help customers and increase profits. Website visitors, however, don't know what your business wants to accomplish on a personal level. Whether you're a family business that's been handed down through the generations or a new up-and-comer with that great idea the industry hasn't seen, use your personal story to help build trust and confidence.