2 KPIs for Improving User Experience

Improving User Experience

Denver websites are implementing innovative navigation and landing pages on virtually a daily basis. However, effective web design requires some sort of data about the effectiveness of the design.

User experience (UX) is an umbrella term for the ways in which a user interacts with your website: filling in forms, utilizing navigation menus, clicking through a landing page, etc. Here are two key performance indicators (KPI) web development teams focus on for layout, content, and navigation improvements.

Task Success Rate

This metric pinpoints the amount of tasks a user completes on a page. Every page on your website should have clear goals and function, and web designers want to keep track of how often a user completes any site interaction. Keep in mind this KPI is not a clear indicator of why a user has failed the task.

Separating the data into first-time and repeat users will give a clear picture of how immediately understandable your calls-to-action and interface are. Landing pages absolutely require a high first-time user success rate, but certain tasks may be more appropriate for registered users that have become more familiar with your site.

Time on Task

As a rather straightforward KPI, time on task is nearly always a metric web designers want to reduce in any way possible. Web development teams may incorrectly label a certain task as simple, so it's always useful to measure exactly how long it's taking the average user to complete the task.

It's a fantastic KPI for identifying pages in need of fine-tuning to improve user experience and can inform other design decisions elsewhere on the site.